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Trade Marketing

Trade Marketing

Brightstar Computer Sdn. Bhd.Kuala Lumpur, Kuala Lumpur, Malaysia
17 days ago
Job description

Requirements

  • Mandarin Speaker Preferred
  • Has working experience more than 3 years in the field
  • Candidates must possess at least Diploma

Responsibilities

Trade Campaign Planning & Execution

  • Develop and execute trade marketing campaigns aligned with brand objectives and sales targets,
  • Collaborate with the sales team to identify opportunities and design retail-specific promotional activities,
  • Plan and implement online campaign pages, website banners, and digital assets to mirror retail promotions,
  • Monitor the implementation of in-store campaigns, product launches, and brand activations,
  • Evaluate campaign performance and optimize future trade activities based on sales and engagement metrics.

    • Retail & Digital Channel Strategy

  • Work with retail partners to plan and execute joint in-store marketing initiatives,
  • Coordinate with the digital team to ensure website promotional campaigns are launched on time and match in-store activities,
  • Ensure brand consistency across all channels, including physical displays, POS materials, website layouts, and digital visuals,
  • Customize promotional strategies based on channel type (retail, online, B2B) to target relevant customer segments.

    • Sales & Marketing Alignment

  • Act as the liaison between marketing, digital, and sales teams, ensuring unified campaign rollouts,
  • Provide sales teams with promotional toolkits, product launch guides, and campaign briefs,
  • Coordinate with web design / content teams to update online campaign landing pages in sync with retail plans,
  • Support field teams and retail outlets with training and guidance on current campaigns.

    • Market Intelligence & Reporting

  • Gather and analyze market data, competitor promotions, and consumer insights to guide trade strategies,
  • Monitor sell-out performance and digital engagement metrics to measure campaign ROI,
  • Prepare monthly trade marketing reports for internal stakeholders, including insights across both physical and online performance,
  • Recommend adjustments based on real-time campaign performance or stock movement trends.

    • Budget & Resource Management

  • Manage the trade marketing budget, ensuring effective spend across retail and online promotions,
  • Track and report budget allocation vs. ROI, optimizing future resource planning,
  • Liaise with finance and retail partners to reconcile trade program claims or cost-sharing agreements.

    • Benefits

  • Medical Claim up to RM 300
  • Influenza claim up to RM 70
  • Staff Purchase
  • Attendance bonus

    • Additional Benefits

  • Near to Public Transport
  • Career Advancement

    • Skills

    Market Analysis Promotional Strategy Retail Marketing Negotiation Skills Trade Show Management

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    Trade Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia