Manager - Personal Financial Services (Digital Product Development & Acquisition)

Manager - Personal Financial Services (Digital Product Development & Acquisition) page is loaded## Manager - Personal Financial Services (Digital Product Development & Acquisition)locations : HLT-Hong Leong Towertime type : Full timeposted on : Posted 30+ Days Agojob requisition id : JR

• If you are looking to excel and make a difference, take a closer look at us…
• The Digital Products Manager should have a strong grasp of marketing tools and strategies, and be able to work with the team to deliver integrated digital campaigns from concept to execution, on time and on budget.Backed by strong analytical skills and data-driven thinking, the Manager is able to evaluate end-to-end customer experience across multiple channels, including the bank’s Connect Online / Mobile Banking platforms and In-Branch tablet solution.The ideal candidate stays up-to-date on emerging technologies, latest trends and best practices in digital marketing, and has the adaptability to thrive in a fast-paced environment.
• Plan and execute digital marketing campaigns, including SEO / SEM, email, social media and display advertising.
• Measure and report on the performance of campaigns, and assess them against established goals (ROI and KPIs).
• Identify trends and insights, to inform campaign spend and performance optimization.
• Identify target audiences and brainstorm creative growth strategies.
• Deliver new products / services and optimize user experience across customer touchpoints.
• Collaborate with internal supporting teams and departments, as well as external agencies / vendors / partners.
• Contribute to an achievement-oriented working environment.
• Practice open communication, transparency, and fairness.
• Requirements :
• Bachelor’s Degree in Marketing or a related field.
• Demonstrable working experience in digital marketing.
• About Hong Leong Bank
• We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
• We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
• Realise your full potential at Hong Leong Bank by applying now.
• Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement.HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.

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