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Lifecycle Marketing Strategist
Lifecycle Marketing StrategistCommon Thread Collective • Central George Town, Penang, Malaysia
Lifecycle Marketing Strategist

Lifecycle Marketing Strategist

Common Thread Collective • Central George Town, Penang, Malaysia
2 days ago
Job description

Lifecycle Marketing Strategist

Join to apply for the Lifecycle Marketing Strategist role at Common Thread Collective

Our Mission

"Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price".

We are looking for a highly motivated and results‑focused Lifecycle Marketing Strategist to join our team.

Role Overview

In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long‑term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data‑driven insights to create forecasts, shape strategic plans, and maintain reliable performance.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy.

You also serve as a dedicated champion of CTC's distinctive lifecycle approach and the tools that power it.

As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals.

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high‑impact lifecycle marketing strategies. We operate with the mindset : "Everyday in Every Play, Count on Me"—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

What We Look For

This place isn't for everyone, but it might be for you if…

  • Autodidact – Naturally curious and able to absorb information quickly, embrace feedback, and refine skills independently.
  • Unimpeachable Character – Honest, transparent, accountable, and receptive to constructive feedback.
  • Competitive Greatness – Works best under pressure, persists through obstacles, adapts to change, and brings passion.

Minimum Experience Requirement

  • At least 2 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
  • At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
  • Key Responsibilities & Skills

  • Establish and maintain client forecasting using the Prophit system.
  • Create email forecasting reports and marketing calendars.
  • Execute monthly performance vs forecast, adjust resource allocation, and provide data‑driven insights.
  • Leverage tools such as memberships, subscriptions, loyalty programs, pop‑ups, quizzes, cart drawers, post‑purchase upsells, and direct mail to impact retention metrics.
  • Ensure deliverables are on‑brand, technically sound, and aligned with client expectations.
  • Communicate clearly with clients, send daily updates, and coordinate with strategy and media teams.
  • Contribute learnings back to the system and collaborate across teams.
  • Continuously monitor industry trends and adopt best practices to optimize performance.
  • Client Communication

  • Champion communication, ensuring alignment on retention goals.
  • Send daily performance updates and weekly Slack updates.
  • Collaborate with growth strategists and media buyers on reporting.
  • Contribution

  • Wind up learnings and ideas into the system.
  • Contribute to future content production.
  • Job Scope

  • Oversee profitable growth of retention channels (email, SMS, direct mail, pop‑ups, push notifications).
  • Write briefs for the team.
  • Prepare accurate reports and analyze KPIs.
  • Collaborate with design and content teams to deliver engaging email content.
  • Ensure timely delivery of deliverables; manage projects.
  • Stay updated with industry trends and best practices.
  • Build relational equity with team and clients to foster lasting relationships.
  • Compensation & Career Path

  • 3‑month ramp : $1.5K (part‑time), $3K (full‑time), $4–5K + bonuses.
  • Performance bonuses based on revenue targets.
  • Annual contract negotiation.
  • Growth, Transparency, and Fairness

  • Clear progression path, tracking dashboard, and pay transparency.
  • Commitment to You

  • Support through mentorship, continuous feedback, and promotion.
  • Location & Environment

  • Fully remote with autonomy and clear expectations.
  • Seniority Level

    Entry Level

    Employment Type

    Full‑time

    Job Function

    Marketing and Sales

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    Marketing Strategist • Central George Town, Penang, Malaysia

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