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Marketing Executive

Marketing Executive

Times Publishing Group MalaysiaPetaling Jaya, Selangor, Malaysia
1 day ago
Job description

Responsibilities :

Marketing Campaigns and Events

  • Assist with the planning & execution of strategic marketing plans and driving product demand.
  • To plan, propose and execute retail events to promote assigned products.
  • Create, maintain and execute annual marketing plan for assigned products.
  • Prepare sellsheet and marketing brief for retail campaigns.
  • Monitor expense and adhere to budget allocation.
  • Monitor the effectiveness of marketing activities, compile marketing reports and other ad-hoc and administrative duties as assigned.
  • Prepare regular reports and presentations to track marketing KPIs and campaign outcomes.
  • Collaborate cross-functionally with sales and retail team to support in-store promotions and customer engagement.
  • Assist to plan and execute author talks, meet and greet sessions, and other activities as assigned.

Graphic Design

  • To create and produce digital marketing assets, marketing collaterals, monthly product catalogue, point-of-sale displays.
  • Support sales teams and retailers with timely seasonal updates and displays.
  • Ensure visual merchandising is aligned with brand guidelines for every new campaign.
  • Coordinate with retailers, contractors and vendors for installation and visual rollout.
  • Social Media Campaigns

  • Promote content over social media by creating content (images, text, videos) in a way that is consistent with our brand and social media strategy.
  • Create, maintain and execute social media content calendar for assigned products.
  • Review and handle comments on social media platforms.
  • Develop monthly content calendars, including post scheduling and caption writing.
  • Monitor digital campaign performance and compile monthly social media performance reports with actionable insights.
  • Ensure consistent brand voice and visual identity across all digital channels.
  • PR and Influencer Outreach

  • To build and expand and maintain rapport with our media network by pitching for media coverage and features.
  • Support PR activities including crafting press releases and maintaining media assets.
  • Identify influencers and manage influencer outreach programme for assigned products.
  • Build strong relationships with influencers, creatives, and media partners to increase brand visibility.
  • Maintain a press and influencer database and coordinate gifting or seeding campaigns.
  • Requirements :

  • Meticulous, adaptable, organised, outgoing, proactive, resourceful, creative and can work well independently as well as in a team.
  • Outspoken and friendly personality, and able to interact and communicate well with people of all levels.
  • Able to work on weekends and public holidays when required.
  • Some travel may be required.
  • Love for colouring material, art and hobby games or popular culture will be an advantage.
  • Must-Haves

  • Min. diploma or degree preferred.
  • Proficient in Microsoft Office, Microsoft Excel and Adobe Creative Suite (Photoshop / Illustrator / InDesign)
  • Highly proficient in written and spoken English.
  • Have good attention to detail and an eye for good composition and layout.
  • Social media savvy
  • At least 1-2 years working experience required and relevant experience will be highly advantageous.
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    Marketing Executive • Petaling Jaya, Selangor, Malaysia

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