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Assistant Digital Manager, TikTok (Adult & Feminine Care)

Assistant Digital Manager, TikTok (Adult & Feminine Care)

Kimberly-ClarkPetaling Jaya, Selangor, Malaysia
3 days ago
Job description

Join to apply for the Assistant Digital Manager, TikTok (Adult & Feminine Care) role at Kimberly-Clark .

We’re creating Better Care for a Better World. In this role, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. You’ll help us deliver better care for billions of people around the world. It starts with YOU.

Role Overview & Primary Accountabilities

  • TikTok E2E Activation

Lead end‑to‑end planning and execution of TikTok brand activations.

  • Collaborate with cross‑functional teams (media, creative, e‑commerce, agency partners) to deliver impactful campaigns.
  • TikTok Content Planning & Management

    • Develop and manage content calendars for always‑on and brand campaigns.

  • Ensure content aligns with brand tone, audience insights, and platform trends.
  • Work closely with creators and production teams to deliver engaging, thumb‑stopping content.
  • TikTok Affiliates Management

    • Drive affiliate recruitment, onboarding, and retention strategies.

  • Manage affiliate performance, incentives, and campaign execution.
  • Build strong relationships with top‑performing creators and sellers.
  • TikTok Live Commerce

    • Plan and execute TikTok Live sessions to drive engagement and conversion.

  • Coordinate with hosts, product teams, and logistics to ensure smooth operations.
  • Analyze live performance and optimize for future sessions.
  • TikTok Performance Marketing (Paid Ads)

    • Strategize and manage paid media campaigns across awareness, consideration, and conversion stages.

  • Optimize and oversee on‑platform ads – GMV max.
  • Work with media agencies and TikTok account managers to ensure best‑in‑class execution.
  • TikTok Shop Store Growth

    • Lead the growth of the new TikTok Shop store.

  • Ensure readiness across product listings, store design, logistics, and campaign plans.
  • Drive traffic, conversion, and retention strategies to ensure a successful launch and sustained growth.

    • About You

    You perform at the highest level possible and appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly‑Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

    Essential Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 2–3 years of experience in digital marketing, e‑commerce, or brand management.
  • Strong understanding of TikTok platform dynamics, content trends, and commerce tools.
  • Experience in influencer / affiliate marketing and live commerce is a plus.
  • Analytical mindset with ability to interpret performance data and optimize campaigns.
  • Entrepreneurial and ownership mindset to lead and run brand campaigns successfully. Creative, agile, and collaborative team player.

    • What We Offer

  • Opportunity to shape the future of a leading brand in the fast‑growing TikTok commerce space.
  • Dynamic and innovative work environment.
  • Exposure to regional and global digital marketing best practices.

    • Total Benefits

    Here are just a few of the benefits you’d enjoy working in this role for Kimberly‑Clark. For a complete overview, see

    To Be Considered

    Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website.

    Equal Opportunity Employer

    For Kimberly‑Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly‑Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

    Note : This role is available for local candidates already authorized to work in the role’s country only. Kimberly‑Clark will not provide relocation support for this role.

    Primary Location : Kuala Lumpur Office

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    Assistant Manager • Petaling Jaya, Selangor, Malaysia