Social Media Manager (XHS Specialist)Rhingle • Kuala Lumpur, Kuala Lumpur, Malaysia
Social Media Manager (XHS Specialist)
Rhingle • Kuala Lumpur, Kuala Lumpur, Malaysia
20 days ago
Job descriptionOwn the XHS editorial calendar together with content teams, including notes (image + text), short-form video, carousels, how-tos, reviews, before / after, lifestyle storytelling, and UGC remixes. Brief designers, editors, and copywriters on optimal content for XHS platform, and built for searchability. Manage daily community operations including comments / DMs, saves, re-shares, and collection curation. Escalate product and service feedback to clients. Execute growth methods for client XHS accounts / posts. Maintain brand safety : moderation guidelines, responses, and escalation paths. Work with influencer manager to map creator landscape by niche. Manage outreach with influencer manager to brief, track, and approve content. Analysis, reporting, insights and next actions to clients Provide actionable insights tied to funnel metrics (awareness → consideration → conversion proxies). Deliver clear reports and optimization recommendations to clients. Partner with Paid Media on content boosting / whitelisting when relevant. Align with Web,CRM, and e-commerce on landing pages, tracking, and remarketing audiences. Train internal teams and clients on XHS best practices, trends, and performance frameworks. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. At least 3 to 5+ years of experience in social media management, with 1–2+ years of hands‑on experience managing XHS (brand or agency side). Proven success in growing and managing XHS brand accounts (please share examples with metrics). Strong creative judgment with an eye for storytelling, hooks, and visual craft. Analytical mindset with the ability to translate data into strategic actions. Excellent organizational and project management skills; able to manage multiple brands and calendars concurrently. Bilingual in Mandarin and English (proficiency in writing XHS captions is a plus). Understanding of China / SEA consumer culture and social commerce behaviors. Familiarity with paid amplification, UTMs, and attribution tracking.
As a Social Media Specialist, you’ll lead end-to-end social media strategy for clients with a deep focus on Xiaohongshu (XHS).
As a Social Media Manager (XHS Specialist), you will lead end-to-end social media strategy for clients with a strong focus on Rednote aka XiaoHongShu (XHS). You’ll transform business goals into effective, platform-specific strategies, build and manage editorial calendars, orchestrate creator and content programs, and deliver measurable performance. Collaborating closely with cross-channel teams—including creative, paid media, influencer, and e-commerce—you’ll ensure cohesive storytelling and impactful results across the social ecosystem.
Responsibilities
- Translate client objectives into XHS strategies, including positioning, audience / segment priorities, content pillars, creator / KOC approach, and growth roadmap.
- Build quarterly XHS content playbooks reflecting current trends and best practices.
Content & Creative Orchestration
Community & Growth
KOL / KOC & Seeding
Measurement & Optimization
Cross-functional Enablement
Requirements
Nice-to-haves
#J-18808-Ljbffr
Create a job alert for this search
Social Media Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
Related jobs
Job Description : Social Media Specialist Manager.Floss Dental Sdn Bhd (a member of Smileworld Dental Group).Kuala Lumpur, Malaysia (Hybrid / On-site options available).
Clinic Director / Operation Manag...Show more
Plan, create, and schedule engaging content across social media platforms.Monitor, respond, and engage with followers and online communities.
Build strong online presence and brand loyalty.Support a...Show more
Media Strategy Manager
OMD APAC • Petaling Jaya, Selangor, Malaysia
We embrace People First, by nurturing and empowering our talents on their growth journey with us.We simultaneously reward and allow our people to make a difference to their work and development.Fos...Show more
Last updated: 30+ days ago • Promoted
Social Media Manager
Joey Yap Group • Kuala Lumpur, Kuala Lumpur, Malaysia
We are seeking a creative and strategic.This role requires someone who can manage client expectations, plan content calendars, brainstorm fresh ideas, and collaborate with internal teams to execute...Show more
Last updated: 30+ days ago • Promoted
Social Media Lead
Hiredly X • Puchong, Selangor, Malaysia
Develop and implement social media strategies to optimize brand exposure and awareness growth across various platforms, ensuring alignment with overall marketing objectives.Plan, organize, and exec...Show more
Last updated: 30+ days ago • Promoted
Manager - Social Media
alrajhi bank Malaysia • Kuala Lumpur, Kuala Lumpur, Malaysia
The role is responsible in creating original digital content across various social media platforms.Write engaging, on-brand captions quickly and effectively.
Conceptualize visuals and film / edit simp...Show more
Last updated: 13 hours ago • Promoted • New!
Senior Social Media Manager
Publicis Groupe • Kuala Lumpur, Kuala Lumpur, Malaysia
As the key leader working across multiple teams, you’ll live at the intersection of media, creative, analytics, social, and content.
There are tons of digital social and content opportunities out th...Show more
Last updated: 30+ days ago • Promoted
Social Media Specialist Manager (MANDRIN SPEAKER)
IFloss Dental • Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Quick Apply
Last updated: 30+ days ago
Social Media Specialist
MOVA • Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MY
Quick Apply
Last updated: 30+ days ago
Digital Marketing / Social Media Manager
金爺爺 JinYeYe • Puchong, Selangor, Malaysia
We are seeking a strategic and data‑driven Digital Marketing / Social Media Manager to lead our digital initiatives and drive business growth.
This role combines creativity, analytical thinking, and...Show more
Last updated: 5 days ago • Promoted
Social Media & Affiliate Manager. Remote
OVALWARE • Putrajaya, Putrajaya, Malaysia
Social Media & Affiliate Manager (Remote).Join to apply for the Social Media & Affiliate Manager role at OVALWARE.At Ovalware, we are on a mission to create magic in everyday rituals through beauti...Show more
Last updated: 5 days ago • Promoted
Content & Social Media Manager
Sonno • Kuala Lumpur, Kuala Lumpur, Malaysia
Content & Social Media Manager.You will create engaging content across platforms to boost brand visibility and drive engagement.
You might like this job because it requires creativity and staying up...Show more
Last updated: 30+ days ago • Promoted
Social Media Specialist
Businesslist • Kuala Lumpur, Kuala Lumpur, Malaysia
As a Social Media Specialist, you will be developing and implementing regional social media strategies aligned with business objectives across multiple markets.
Managing and monitoring social media ...Show more
Last updated: 30+ days ago • Promoted
Senior Social Media Manager
Publicis Groupe ANZ • Kuala Lumpur, Kuala Lumpur, Malaysia
As the key leader working across multiple teams, you’ll live at the intersection of media, creative, analytics, social, and content.
There are tons of digital social and content opportunities out th...Show more
Last updated: 30+ days ago • Promoted
Social Media Content Manager
The Lifetime Value Company Costa Rica • Petaling Jaya, Selangor, Malaysia
Meta, TikTok, Instagram, X, LinkedIn, and emerging channels.This role will create and distribute compelling, platform-native content that drives engagement, grows communities, fuels site visits and...Show more
Last updated: 30+ days ago • Promoted
Social Media Manager
Inculab Sdn Bhd • Petaling Jaya, Selangor, Malaysia
At Inculab, we don’t just post content.We light fuses, and we’re looking for a Social Media Manager who can turn clarity into momentum.
You’ll lead the social direction for multiple brands, from str...Show more
Last updated: 15 days ago • Promoted
72094 Social Media Lead
half the sky • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
The Growth Markets (GM) social media area lead is responsible for owning the strategy and execution of Area / country-level social media activity with the goal of increasing brand awareness, driving ...Show more
Last updated: 30+ days ago • Promoted
Brand Storytelling & Social Media Manager
HELP UNIVERSITY SDN. BHD. • Kuala Lumpur, Kuala Lumpur, Malaysia
A leading educational institution is seeking a Social Media and Corporate Communication Manager to enhance its digital presence and brand storytelling.
You will lead the development of communication...Show more
Last updated: 2 days ago • Promoted
Social Media Manager
Publicis Groupe Malaysia • Kuala Lumpur, Kuala Lumpur, Malaysia
You will be the social lead for a global beauty and wellness brand, overseeing the social media presence, content and influencer partnerships across 3 product brands.
You’ll work closely with the so...Show more
Last updated: 15 days ago • Promoted
Social Media Manager (Remote / PH-based)
Freelancing • Kajang Municipal Council, Selangor, Malaysia
Rhino Fuel delivers on-demand diesel, gasoline, DEF, and bulk fuel across the U.We’re fast, reliable, and built to support critical industries 24 / 7.
Role : Run our social channels (LinkedIn, Facebook...Show more
Last updated: 30+ days ago • Promoted