Sales & Product Training Manager

Overview

Be responsible for providing high‑quality training to the sales teams of dealers, including product knowledge, sales skills, soft skills, and premium customer experience training. Through systematic courses, practical guidance, and on‑site mentoring, enhance the professionalism and service capabilities of the dealer sales teams to ensure that the ZEEKR brand and customer experience remain at the leading level in the same class.

Key Responsibilities

• 1. Training Content Development & Implementation

Formulate and roll out training content aligned with brand strategic objectives, vehicle model attributes, and the end‑to‑end customer journey, covering core modules including product expertise, sales workflow protocols, test‑drive SOPs, customer engagement competencies, and vehicle delivery experience optimization.

Deliver systematic sales skills training encompassing customer demand diagnosis, value proposition articulation, objection resolution, and high‑net‑worth client engagement strategies.

Measure the effectiveness of the training through tests, evaluation forms, mystery shopping, and sales data analysis.

Compile training manuals, course materials, case libraries, test drive SOPs, and delivery SOPs.

Report the dealer feedback, customer voices (VOC) and market trends to the headquarters team promptly. Assist in optimizing product selling points, sales strategies and customer experience processes.

Requirements

Skill Requirements

Other Qualities

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Training

Industries

Motor Vehicle Manufacturing

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