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Senior / Marketing Executive
Senior / Marketing ExecutiveVT Markets • Kuala Lumpur, Kuala Lumpur, Malaysia
Senior / Marketing Executive

Senior / Marketing Executive

VT Markets • Kuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

VT Markets Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

VT Markets Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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VT Markets is a global, regulated, multi-asset broker founded in Sydney, Australia, with more than a decade of experience and expertise in financial markets in over 160 countries.

With our next-generation platforms, traders can effortlessly invest in more than 1000 assets, including forex, commodities, precious metals, indices, CFD shares, and a wide range of digital assets. VT Markets prides itself on delivering advancing technology and innovation to develop flexible and seamless trading solutions for our clients.

Your Role in VT Markets

To help us grow our business in Europe and Latin America, we are seeking a motivated and data-driven Marketing Executive to join our dynamic team. We are looking for a detail-oriented and versatile Marketing Executive to support our promotional and CRM initiatives, while contributing to the broader marketing function.

Job Requirements

What Makes You a Great Fit

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in marketing, preferably in campaign management, client engagement, or digital marketing.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Experience working with marketing analytics tools (PowerBI, Excel, etc.)
  • Excellent communication, project management, and problem-solving skills.
  • Ability to work in a fast-paced, results-driven environment.
  • Proficiency in both Chinese and English.
  • Experience in performance marketing, loyalty programs, or growth marketing is a plus.
  • Understanding of customer segmentation and behavioural targeting in online investment brokerage industry is a plus.

Job Responsibilities

Your responsibilities will include

1. Promotional Campaign Management

  • Coordinate with backend development team to ensure promotional campaign setup, system logic, and delivery accuracy.
  • Liaise with Global Marketing team on campaign planning, materials, and execution, adapting initiatives for local relevance and compliance.
  • Arrange campaign-related communications (email, push, SMS, in-app banners, landing pages, etc.) to ensure consistent and timely rollout.
  • Monitor campaign results and provide feedback for optimization.
  • 2. CRM & BAU Communications

  • Manage day-to-day CRM sends (emails, push notifications, SMS) including trading stimulation campaigns, lifecycle journeys, and IB (Introducing Broker) communications.
  • Ensure accurate segmentation, scheduling, and reporting of CRM activities.
  • Continuously analyze performance data to improve open rates, CTR, and conversions.
  • 3. (Bonus) Digital Paid Advertising (Nice-to-Have)

  • Experience with digital paid ads (Google, Meta, programmatic) in bidding, optimization, and reporting will be considered a strong advantage, but not a core requirement for the role.
  • What Success Looks Like

  • Brand Presence & Engagement : Successfully establish and strengthen VT Markets' brand presence in your region through consistent, high-quality campaigns that resonate with target audiences and generate measurable engagement across all marketing channels
  • Campaign Effectiveness : Deliver marketing initiatives that consistently achieve or exceed lead generation and conversion targets while maintaining cost efficiency and demonstrating clear ROI on marketing investments
  • Cross-Functional Collaboration : Build strong working relationships with the Global Marketing COE and regional teams, ensuring seamless execution of marketing strategies and timely delivery of all marketing deliverables
  • What We Offer

    As official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

    Your journey after applying

  • First round interview with our talent acquisition partner
  • Second round interview with the hiring manager
  • #J-18808-Ljbffr

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    Senior Executive Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia

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