marketing executive

Key Responsibilities

• Support planning and execution of marketing campaigns (retail, events, social media).
• Create engaging content that showcases global and local IPs.
• Coordinate with influencers, media partners, and licensors for approvals.
• Track campaign performance and prepare marketing reports.
• Assist in event organisation, product launches, and promotional activities.
• Ensure marketing materials comply with licensors' guidelines and brand standards.

As a Marketing Executive, you'll be shaping campaigns that connect fans with their favourite characters — from Hello Kitty to Dragon Ball, from Marvel Superheroes to trendy lifestyle IPs. You'll work on retail, events, and digital marketing projects that bring joy, imagination, and creativity to consumers across Malaysia and ASEAN.