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Project Executive, Influencer Marketing

Project Executive, Influencer Marketing

The Smart Local (TSL) Media GroupKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

TSL Media Group is Singapore’s leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook.

We operate on hybrid work arrangements to aid employees in balancing work and personal life. Our Malaysian team is based in Mid Valley City, Kuala Lumpur.

About the Role

We are seeking someone to manage projects from initiation to completion, including liaising with clients, planning and organizing project deliverables, and ensuring timely delivery. The successful candidate should be an effective communicator among team members and stakeholders.

Responsibilities

  • Organize and maintain the backend database, ensuring all information is accurate and up-to-date
  • Categorize data to streamline processes and improve data retrieval efficiency
  • Source influencers suitable for the campaign based on campaign / proposal requirements
  • Negotiate with influencers and confirm them for the campaign
  • Create influencer contracts for each influencer
  • Brief influencers on content requirements and guidelines
  • Talk influencers through paid media access requests
  • Schedule influencers for content submission and posting
  • Ensure influencers adhere to the timeline provided
  • Be the day-to-day contact for influencer inquiries, content edits, etc.
  • Collect and compile all analytics from influencers after postings have been done
  • Provide daily campaign updates to campaign leads

Requirements

  • At least 2 years of experience from either a fast-paced creative, digital, or social media agency
  • Proven record of working with managing multiple projects at once
  • Passionate about KOLs and social media
  • Has experience managing multiple freelancers across APAC for regional campaigns
  • Adaptability in a fast-paced environment, excelling at multitasking and adjusting to change
  • Organized, detailed, driven, and results-oriented, with a focus on exceeding targets, meeting deadlines, and setting high personal goals
  • A social media user and familiar with trends on TikTok, Instagram, and Facebook
  • Understanding of Xiao Hong Shu and Lemon8 is a plus
  • Good with Google Excel
  • Well-written and spoken English is a must
  • Ability to speak and write in Chinese and / or Bahasa Melayu to undertake simple translation and communicate with regional counterparts
  • What We Offer

    Flex-Work Arrangements : We’ve got you covered whether you are a home-office hero or love to soak in the office vibes.

    Collaborative Environment : Collaborate with a crew of passionate creators who live and breathe creativity.

    Comprehensive Welfare and Benefits : Access a wide range of support and benefits to enhance your well-being.

    We’re all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn’t just a buzzword, it’s how we roll.

    #J-18808-Ljbffr

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    Marketing Executive • Kuala Lumpur, Kuala Lumpur, Malaysia

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