Trade Marketing Manager - FMCG

About The Role

Role : Trade Marketing Manager (FMCG)

Level : Managerial- Individual Contributor

Work Set-up : Remote

Turn shopper insight into a sell-out, without a team to manage—just outcomes to own.

What You’ll Do

• Own the channel plan (IC) : Build and execute trade roadmaps per channel / customer; create promo calendars, visibility grids, and planograms.
• Customer programs : Craft sell‑in / sell‑out toolkits, co‑develop JBPs with Sales, and secure features, displays, and exclusives.
• Shopper activation : Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency / field partners.
• NPD launch excellence : Lead go‑to‑market for new and hero SKUs—pricing / promo architecture, sell‑in decks, timelines, and door lists.
• Measure & optimize : Track off‑take, ROI / ROMI, and compliance using retailer portals, panels, and e‑comm dashboards; run test-and‑learn.
• Budget stewardship : Manage trade spend / claims and deliver post‑promo reviews with clear keep / kill / scale recommendations.
• Cross‑functional flow : Align forecasts and inventory health; flag demand risks and recovery actions.
• Events & retail theatre : Orchestrate roadshows, expos, and in‑store activations end‑to‑end (brief → execution → post‑analysis).

What You’ll Bring

How Success Looks (first 12 Months)

Role Details

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