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Marketing Automation Specialist

Marketing Automation Specialist

HaysKuala Lumpur, Malaysia
9 days ago
Job description

Your newpany

Here we'remitted to growth - for our clients, our people, and our business. We're a full-service digital agency delivering end-to-end, 360° solutions that drive digital transformation and meaningful customer experiences. We blend creativity, strategy, and technology to help brands connect, engage, and grow in a digital-first world.

We are seeking a highly capable and self-driven Marketing Automation Specialist to join our dynamic global marketing team. This senior role blends strategic planning, hands-on campaign execution, and cross-functional collaboration to support high-impact digital marketing efforts using the Adobe Campaign platform. You will serve as a key link between regional brand marketers, technical teams, and global clients - ensuring seamless campaign delivery, personalisation, and performance optimisation that drives measurable results.

Your new role

Campaign Strategy & Execution

  • Design and run impactful email campaigns using Adobe Campaign, tailored to various stages of the customer journey.
  • Implement automated, trigger-based workflows to nurture leads from initial interest to conversion.
  • Configure segmentation and event-based triggers to deliver personalised campaign experiences.
  • Manage campaign workflows and distribution lists, applying A / B testing and optimisation techniques to improve results.

Automation & Platform Management

  • Oversee and enhance the marketing automation platform, including lead scoring, drip campaigns, and audience segmentation.
  • Uphold best practices in email hygiene and list management to reduce opt-outs and maintain engagement.
  • Resolve technical issues and continuously refine system performance for better campaign delivery.
  • Analytics & Optimisation

  • Use data insights to drive targeted outreach across email and social channels, improving segmentation accuracy.
  • Conduct in-depth analysis of campaign performance to generate actionable rmendations.
  • Collaborate with stakeholders to define KPIs and refine strategies for improved marketing oues.
  • Stakeholder Engagement & Enablement

  • Provide strategic guidance to country and brand marketers on campaign execution and optimisation.
  • Coordinate with international clients to ensure campaign alignment, performance tracking, and iterative improvements.
  • Lead training sessions to enhance marketers' skills in digital strategy and Adobe Campaign usage.
  • Project Management & Collaboration

  • Manage end-to-end execution of marketing projects, from planning to post-campaign analysis.
  • Act as a liaison between regional teams and centralised support functions to ensure smooth collaboration.
  • Deliver marketing initiatives on time and to a high standard of quality.
  • What you'll need to succeed

    Bachelor's Degree inputer Science, IT, Marketing, or a related field (required).

    3-4+ years of hands-on experience in digital marketing and marketing automation.

    Proven ability to manage international stakeholders and cross-cultural teams.

    Expertise in Adobe Campaign or equivalent marketing automation platforms.

    What you need to do now

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    Marketing Specialist • Kuala Lumpur, Malaysia