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Marketing Automation Specialist

HaysKuala Lumpur, Malaysia

13 days ago

Job description

Your newpany

Here we'remitted to growth - for our clients, our people, and our business. We're a full-service digital agency delivering end-to-end, 360° solutions that drive digital transformation and meaningful customer experiences. We blend creativity, strategy, and technology to help brands connect, engage, and grow in a digital-first world.

We are seeking a highly capable and self-driven Marketing Automation Specialist to join our dynamic global marketing team. This senior role blends strategic planning, hands-on campaign execution, and cross-functional collaboration to support high-impact digital marketing efforts using the Adobe Campaign platform. You will serve as a key link between regional brand marketers, technical teams, and global clients - ensuring seamless campaign delivery, personalisation, and performance optimisation that drives measurable results.

Your new role

Campaign Strategy & Execution

Design and run impactful email campaigns using Adobe Campaign, tailored to various stages of the customer journey.
Implement automated, trigger-based workflows to nurture leads from initial interest to conversion.
Configure segmentation and event-based triggers to deliver personalised campaign experiences.
Manage campaign workflows and distribution lists, applying A / B testing and optimisation techniques to improve results.

Automation & Platform Management

Oversee and enhance the marketing automation platform, including lead scoring, drip campaigns, and audience segmentation.

Uphold best practices in email hygiene and list management to reduce opt-outs and maintain engagement.

Resolve technical issues and continuously refine system performance for better campaign delivery.

Analytics & Optimisation

Use data insights to drive targeted outreach across email and social channels, improving segmentation accuracy.

Conduct in-depth analysis of campaign performance to generate actionable rmendations.

Collaborate with stakeholders to define KPIs and refine strategies for improved marketing oues.

Stakeholder Engagement & Enablement

Provide strategic guidance to country and brand marketers on campaign execution and optimisation.

Coordinate with international clients to ensure campaign alignment, performance tracking, and iterative improvements.

Lead training sessions to enhance marketers' skills in digital strategy and Adobe Campaign usage.

Project Management & Collaboration

Manage end-to-end execution of marketing projects, from planning to post-campaign analysis.

Act as a liaison between regional teams and centralised support functions to ensure smooth collaboration.

Deliver marketing initiatives on time and to a high standard of quality.

What you'll need to succeed

Bachelor's Degree inputer Science, IT, Marketing, or a related field (required).

3-4+ years of hands-on experience in digital marketing and marketing automation.

Proven ability to manage international stakeholders and cross-cultural teams.

Expertise in Adobe Campaign or equivalent marketing automation platforms.

What you need to do now

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Marketing Specialist • Kuala Lumpur, Malaysia