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PR cum Digital Marketing Executive

PR cum Digital Marketing Executive

Asure Amusement (My) Sdn. Bhd.Cheras, WP Kuala Lumpur, Malaysia
20 days ago
Job description

Requirements

  • Diploma in Marketing, Management or equivalent education
  • At least 2 years experiences in related field
  • Good Interpersonal and Communication Skills in Mandarin, English and Bahasa Malaysia
  • Willing to learn and passionate about marketing
  • Candidate must be good proficiency with all Microsoft Office products with high proficiency in using Word and PowerPoint
  • Energetic, aggressive and pro-active
  • Multi-tasking Skills to do multiple tasks quickly and accurately
  • Able to work as a team
  • Creative outlook and ideas
  • Passionate in health and hardworking

Responsibilities

Public Relations & Media Management

  • Develop and implement PR strategies to enhance brand image and reputation.
  • Build and maintain relationships with media outlets, journalists, bloggers, and influencers.
  • Draft press releases, media kits, speeches, and corporate announcements.
  • Monitor media coverage and manage crisis communication when necessary.
  • Organize and oversee press events, media briefings, and interviews.

    • Digital Marketing Strategy

  • Plan and execute digital marketing campaigns, including social media, email marketing, and online advertising.
  • Manage brand presence across social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
  • Oversee website content, SEO strategies, and digital storytelling.
  • Analyze digital performance metrics and optimize campaigns for better engagement and conversions.

    • Influencer & KOL Management

  • Identify, collaborate, and manage relationships with influencers, Key Opinion Leaders (KOLs), and brand ambassadors.
  • Develop influencer marketing campaigns that align with brand goals.
  • Track influencer performance and measure ROI.

    • Content & Campaign Management

  • Create and manage compelling content for press releases, blogs, social media, and marketing materials.
  • Develop and oversee brand storytelling across all digital and PR channels.
  • Align PR and digital marketing efforts to create consistent messaging.

    • Brand Reputation & Crisis Management

  • Monitor brand sentiment across media and digital channels.
  • Address negative publicity and ensure effective crisis communication plans.
  • Respond to public inquiries, media requests, and social media concerns professionally.

    • Collaboration & Reporting

  • Work closely with internal teams (marketing, sales, and creative) to align PR and digital efforts.
  • Track KPIs for media coverage, digital engagement, and campaign performance.
  • Provide regular reports on PR and digital marketing results with recommendations for improvement.

    • Benefits

  • EPF / SOCSO
  • Annual Leave
  • Medical Leave
  • Incentives / Allowances
  • Standard remuneration according to Employment Law
  • Parking

    • Skills

    Media Relations Writing Strategic Communication Crisis Communications Social Media Management

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    Digital Marketing Executive • Cheras, WP Kuala Lumpur, Malaysia