Job descriptionLiaising with clients and interpreting their briefs.Developing creative ideas and concepts, often in partnership with the art director.Presenting ideas to colleagues and clientsFamiliarising themselves with their clients’ products and services, the target audience and their competitors’ activities.Writing clear, persuasive, original copy.Proofreading copy to check spelling and grammar.Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, servicing team or clients.Overseeing campaigns through the production stage to completion.Working on several campaigns at once, sometimes under pressure and often to tight deadlines.Keeping up to date with popular culture and trends.