Medical Sales Representative (GP Channel)
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The Pfizer Health Representative will be the central contact in connecting customers within their accounts to therapies that advance wellness, prevention, treatments, and cures to the most feared diseases of our time. Central to the Health Representative’s role will be the introduction of new and promoted medicines and innovative digital services that will help elevate Health Care Professionals’ patient care. The role is consultative; spanning Pfizer’s entire resource and product portfolio for their customer base and resulting in long‑standing, truly valued relationships with customers. The Health Representative will draw on healthcare knowledge and an understanding of the health and pharmaceutical industry, as well as of Pfizer and its product portfolio, so that customers achieve the solutions they need. The Health Representative should be proficient at planning and executing an effective relationship strategy and building / maintaining long‑term business relationships with assigned territory customers. The Health Representative identifies and prioritizes Pfizer opportunities through understanding customers’ business and strategic imperatives, and is responsible for developing and executing effective sales plans for Channel and HCPs.
- Ability to effectively identify and implement the most efficient virtual / in‑person engagement strategies by customer to maximize overall effectiveness and impact. Develops and implements effective business and territory call plans and adapts based on self‑identified opportunities and insights.
- Effectively builds rapport and relationships with customers across virtual and F2F environments; maintains a methodical approach toward call objectives (e.g., clear next steps and appropriate documentation, managing KPIs); utilizes current digital tools effectively (e.g., Veeva Engage, Zoom, WebEx, Microsoft Office) as well as adapts quickly to new / beta tools (e.g., digital triage app) for successful customer engagement; leverages analytics to assist with developing insights and next best action plans.
- Compliantly engage key customers to grow business and drive product demand by proactively providing education that, in colleague’s judgment, best meets HCP and patient needs.
- Develops and delivers relevant, targeted messaging utilizing approved materials via customer engagement to drive product demand (ask the HCP to change prescribing behaviour / close sales) and leverages customer priorities to drive a positive business outcome; proactively provides insights for the development of new and innovative approved product messaging and resources.
- Maintains an in‑depth knowledge of market, products, and disease states that enable meaningful dialogue with key stakeholders to build credibility and add value when calling on providers.
- Responsible for strategic deployment of Pfizer resources to support HCP (e.g., patient education, adherence resources); works effectively across multiple virtual engagement platforms based on customer preferences / compliance guidelines; integrates guidance from management and other support functions (Marketing, Medical) and technical solutions (e.g., content recommendation RTE) into call planning; collaborates effectively with other Customer‑Facing (CF) colleagues.
- Present contract terms where appropriate, proactively answer on‑label questions; introduces customers to future state Pfizer Pro with access to appropriate targeted content.
- Collaborates effectively and compliantly with cross‑functional colleagues, including Medical, Market Access, Marketing to address customer inquiries and advance Pfizer objectives. Connects rapidly with appropriate SMEs to address customer inquiries.
- Uses calendaring tools, leadership goals, and personal insights to address customer priorities and brings insights from customer surveys to leadership to improve the model.
Qualifications
Bachelor’s Degree, preferred Pharmacy / Science and Health background.Minimum 2 years of previous sales experience is an added advantage.History of promotional or sales success, territory management skills, effective communication skills, as well as demonstrated teamwork, leadership ability and accountability.Valid driver’s license and a driving record in compliance with company standards.Preferred Qualifications
Preferably with Pharmaceutical, biotech, sales, or relevant experience.Must live within the territory.Experience with therapeutic area and products associated with this role.Knowledge of posted territory customers and markets (prescribers / HCPs / institutions / organizations).Develops comprehensive territory / customer plans to drive achievement of desired objectives.Strategically overcomes obstacles to gain access to difficult‑to‑see health care providers and customers.Cultivates relationships with KOLs; builds lasting relationships with top priority customers.Assesses needs of target physicians, addresses needs with a responsive approach, targeted skills, and appropriate resources.Demonstrated track record of strong business acumen, problem solving, strategic thinking, data analytical skills and project management skills, as well as excellent planning and prioritization skills.Demonstrated ability to engage, influence and support customers throughout the sales process, excellent communication, interpersonal and leadership skills.Demonstrated ability to quickly learn and embrace new ways of working in a rapidly changing environment.Strong organizational and analytical skills required; ability to analyze and draw appropriate conclusions using sales data / call reporting software / applications and adapt to Pfizer’s long‑range technology and new tools to deliver Pfizer information to market.Work location : Remote – Field Based
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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