Manager, DPP - Digital Sourcing -Unsecured Product

Manager, DPP - Digital Sourcing - Unsecured Product

CIMB Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

This role focuses on end‑to‑end online sales acquisition for unsecured products (CC CPL, Cashlite, Awam‑i and FPP) and is responsible for developing, executing and optimizing digital sales strategies to meet business objectives.

Key Responsibilities

• Digital Sales Strategy Development – Develop use cases to optimise propensity models for maximum sales, identify target audiences and customer segments to improve application start rates, design and execute end‑to‑end digital acquisition campaigns, craft segmented online communication content (SMS, WA, Messenger, eDM), and increase customer traffic to product landing pages.
• Funnel Management & Optimization – Manage performance of the digital sales funnel across cross‑functional teams, track conversions and approval rates, analyse sales data, run A / B and multivariate tests, and leverage AI / ML models for personalised targeting.
• Lead Generation & Conversion – Design and execute omni‑channel strategies to generate high‑quality leads, streamline online‑to‑offline acquisition processes, engage channels for sales closure, maintain platform functionality, and use CRM tools to nurture and track conversions.
• Sales Support – Provide production sales support, interface with technology for issue resolution, and ensure compliance with group, local and regional regulations.

Job Requirements

Technical / Functional Skills

Personal Skills

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Product Management and Marketing

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