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Business Development

IWEALTH GLOBAL GROUP SDN. BHD.Petaling Jaya, Selangor, Malaysia

20 hours ago

Job description

Key Responsibilities : Business Development & Marketing Manager.

Business Development & Expansion

Lead the identification and execution of growth opportunities including outlet expansion, franchising, catering, partnerships, and new market entry (Singapore, Indonesia, etc.).

Conduct feasibility studies, competitive research, and market assessments to inform decision-making.
Build strong B2B relationships with mall operators, franchise prospects, partners, event organizers, and key stakeholders.
Collaborate with Operations, Product, and Finance teams to drive seamless execution of expansion plans.

Craft compelling business proposals and decks for investors, landlords, and partners.

Brand Strategy & Marketing Leadership

Develop and execute integrated marketing strategies that reflect Rollti's bold, fun, and culturally-rooted identity.

Ensure brand consistency across all platforms — social media, packaging, physical outlets, merchandise, and campaigns.

Plan and execute seasonal promotions, product launches, festive activations, and collaborations that generate buzz and increase footfall.

Be the custodian of Rollti's voice, narrative, and customer experience at every touchpoint.

Social Media & Digital Domination

Own and lead the social media strategy across all platforms — especially Instagram, TikTok, Facebook, and emerging channels.

Strategize, plan, and oversee daily content production with the in-house marketing team (content creators, designers, and editors).

Create campaigns that are viral-worthy, culturally relevant, and visually engaging — from trends to memes to BTS kitchen moments.

Manage paid ads and performance marketing campaigns across Meta, TikTok, Google, and influencer platforms — optimized for ROI and footfall.

Work closely with influencers, creators, and food bloggers to drive authentic collaborations that align with Rollti's brand.

Continuously monitor and report analytics (traffic, conversions, engagement, cost-per result), applying insights to enhance performance.

Plan and manage paid ad campaigns, social boosts, geo-targeted ads, and performance marketing budgets.

Position Rollti as a leading voice in food culture online — driving buzz, relevance, and constant customer touchpoints.

Driving Outlet Traffic & Customer Engagement

Strategize and execute campaigns aimed at driving consistent, high-volume footfall to all Rollti outlets.

Lead geo-targeted digital activations, promotional offers, food delivery partnerships, and loyalty initiatives.

Support outlet openings and pop-ups with full-funnel launch campaigns (pre-launch, media, post-launch momentum).

Partner with outlet managers to tailor on-ground marketing strategies for different locations based on performance, events, and local demographics.

Maintain synergy between the physical and digital presence of the brand.

Use digital-to-retail funnels to turn online engagement into real-world visits, increasing sales per outlet.

Team Leadership & Cross-Functional Collaboration

Lead and mentor the entire marketing and business development team, including assistant managers, designers, content creators, and digital marketers.

Set KPIs and performance goals aligned with company vision and outlet targets.

Foster a high-performance culture with accountability, creativity, and adaptability at its core.

Encourage cross-functional collaboration across Operations, Product, Finance, and Tech to ensure smooth execution of marketing and expansion plans.

Team Leadership & Cross-Functional Collaboration

Own and manage the marketing and business development budget effectively—maximizing returns on campaigns and partnerships.

Prepare monthly reports, performance reviews, and insight-driven recommendations to the Directors and executive team.

Deliver regular strategic reports and presentations to the Directors on business growth, digital performance, outlet analytics, and market trends.

Stay ahead of the curve with industry insights, consumer behavior shifts, competitor strategies, and technology trends to future-proof Rollti's position.

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Development • Petaling Jaya, Selangor, Malaysia