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Campaign Analyst

Campaign Analyst

MyRepublic MobileMalaysia, Malaysia
9 hours ago
Job description

Overview

MyRepublic Mobile is a fast-growing telecommunications provider dedicated to delivering simple, affordable, and innovative mobile services that put customers first. As part of the larger MyRepublic Group, one of Asia-Pacific’s most disruptive telecom and digital service providers, we bring the same spirit of innovation and customer-centricity to the mobile experience.

We pride ourselves on being agile, forward-thinking, and driven by a passion for technology and connectivity. Our teams work across diverse markets, collaborating to design and launch products that empower people to stay connected wherever they are.

At MyRepublic Mobile, we believe in fostering a culture of growth, creativity, and collaboration. Our people are encouraged to challenge the status quo, explore new ideas, and create meaningful impact in the way we connect communities.

Join us, and be part of a team that’s transforming the mobile industry across the region.

The Role

We are seeking a detail-oriented and data-driven Campaign Analyst to join our team. The ideal candidate will be responsible for analyzing marketing campaigns across multiple channels, generating actionable insights, and supporting decision-making with clear, data-backed recommendations. This role reports directly to the Senior Manager and will play a key role in improving customer engagement, optimizing campaigns, and driving business performance.

Key Responsibilities

  • Analyze end-to-end marketing campaign performance across digital and offline channels (SMS, Email, Push, Paid Media, etc.).
  • Generate insights on campaign effectiveness, customer behavior, and ROI to support optimization and future planning.
  • Build, maintain, and automate dashboards and reports using Tableau or Power BI for campaign tracking and business performance.
  • Collaborate with campaign managers and product teams to design data-driven strategies.
  • Conduct A / B testing and performance benchmarking to identify opportunities for improvement.
  • Translate complex data into clear, actionable recommendations for leadership and stakeholders.
  • Monitor KPIs such as conversions, CTR, ARPU uplift, churn reduction, and incremental revenue.

Ideal Profile

  • Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Analytics, or related field.
  • 4–8 years of experience in campaign analytics, digital marketing analytics, or a similar role (telecom / tech industry experience preferred).
  • Strong proficiency in digital analytics and campaign measurement.
  • Hands-on experience with Tableau or Power BI (dashboard creation, visualization, and reporting).
  • Solid understanding of campaign performance metrics (CTR, conversion, ARPU, churn, uplift, etc.).
  • Proficiency in Excel, and analytical tools (Google Analytics, Adobe Analytics, or similar is a plus).
  • Strong problem-solving skills with the ability to generate actionable insights.
  • Excellent communication skills to present insights to both technical and non-technical stakeholders.

    • What’s on Offer?

  • Work alongside & learn from best in class talent
  • Great work environment
  • Opportunity to make a positive impact

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Entertainment Providers and Technology, Information and Internet

    • Referrals increase your chances of interviewing at MyRepublic Mobile by 2x

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    Analyst • Malaysia, Malaysia