Assistant Manager, Marketing Communication at MyTOWN Shopping Centre

Ikano Bank ABKuala Lumpur, Kuala Lumpur, Malaysia

30+ days ago

Job description

Full-time
Department : Marketing & Communication

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining, and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre aims to deliver a fantastic customer experience with a vibrant mix of retailers.

Developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd., for more information, visit

Purpose of the Job

Lead, mentor, and develop a high-performance Marketing & Communication team to achieve marketing objectives and contribute to a successful business plan. Responsible for executing and delivering excellent customer experiences, collaborating across functions with tenants and IKEA Cheras, and ensuring operational success.

Responsibilities

Develop marketing strategies and overall Marcom plans considering partners, anchors, and tenants while efficiently utilizing the budget to meet marketing objectives such as brand reinforcement, increasing market presence, drawing shopper footfall, and highlighting retailers.

Establish and maintain good relationships with tenants, government agencies, tourism bodies, charities, and corporate organizations for joint promotional and sponsorship opportunities.

Manage budgeting and forecasting for operational and capital expenditure in Marcom.

Enhance the Customer Journey through events, decorations, wayfinding, and engagement experiences.

Leverage digital platforms for content creation and social media engagement to improve customer experience.

Communicate effectively within departments to coordinate activities and develop business analysis and problem-solving skills.

Drive marketing initiatives with regional support and manage PR aspects during crises.

Qualifications

Diploma in Public Relations, Retail, Merchandising, Marketing, Communications, or related fields.

5-8 years of relevant experience.

Motivation & Knowledge

Must be passionate about business growth, customer service, change management, and continuous improvement. Strong understanding of retail and digital marketing trends, excellent communication skills in English and at least one other language (Chinese or Bahasa Malaysia), and proven leadership and negotiation skills are essential.

Capabilities

Promote teamwork, inclusivity, and collaboration.

Demonstrate passion, commitment, and adaptability.

Use common sense, simplicity, and innovation in approach.

Maintain integrity and lead by example.

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Assistant Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia