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Senior Content Strategist

Senior Content Strategist

Vintedge Sdn BhdKuala Lumpur, Malaysia
22 days ago
Job description

We are an agency with a special aptitude in Digital Marketing and System Integration services operating in three key markets - Singapore, Malaysia and Indonesia.

Vintedge aims to create positive impacts on our client's business performance through well-strategised solutions and efficiently deployed projects.

We are blessed with a dedicated and competent team of about 90 staff regionally. We are continually striving for growth, and we welcome new working opportunities with passionate talents.

The Role

Creative Ideation and Creation :

  • Concept Development : Generate innovative and engaging content ideas for various formats and platforms, tailored to specific pitches, retainers, and campaign requirements.
  • Strategic Planning : Develop content strategies that align with client goals and objectives, ensuring a cohesive narrative and effective audience engagement across all channels.
  • Creation : Write and produce high-quality content that resonates with target audiences, utilizing best practices for each platform (not limited to social media posts, blogs, videos, and graphics).
  • Stakeholder Management : Build and maintain strong understanding of Brands and clients, understanding their needs and expectations to deliver tailored and impactful solutions.

Content Creation :

  • Multi-Format Content Creation : Produce a diverse range of content, including but not limited to written articles, social media posts, video scripts, infographics, and interactive media.
  • Pitches and Proposals : Create compelling content for client pitches, showcasing the creative vision and potential impact of proposed campaigns and strategies.
  • Retainers and Campaigns : Develop and maintain ongoing content for retainers, ensuring consistent delivery and alignment with client expectations. Execute campaign-specific content that drives engagement and meets defined KPIs.

    • Performance Analysis and Optimization :

  • Analytics and Reporting : Monitor and analyse content performance metrics, providing regular reports, insights and recommendations to inform strategy adjustments and optimize future content.
  • Feedback Integration : Gather and incorporate feedback from clients, team members, and audience interactions to continually refine and improve content quality and effectiveness.

    • Ideal Profile

  • 2 and above years of relevant working experience preferred
  • BA / BS – Social Media / Communications, Public Relations, Marketing, Digital Marketing, Journalism, business administration or related field of study preferred or equivalent work experience
  • Strong command of spoken and written English with a flair for writing creative copy
  • Fanatical towards digital trends and usage of different social networking sites
  • Possess a positive mindset and always ready to learn or try new things
  • Disciplined and results-oriented, always motivated to deliver better results
  • Ability to adapt style and tone of voice to suit a range of different clients and industries
  • Ability to work to strict deadlines and campaign schedules
  • Ability to work independently and in a team
  • Experience with campaign ad management
  • Experience with pre-production and can produce short-form videos independently
  • Experience with video editing with Adobe Premier is a plus
  • Proficient with photography and able to handle photography equipment is a plus
  • Experience working with Singapore clients is a plus

    • What's on Offer?

  • Work within a company with a solid track record of success
  • Excellent career development opportunities
  • Opportunity to make a positive impact
  • Work from home every Friday
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    Content Strategist • Kuala Lumpur, Malaysia