Head of Marketing, Branding & Promotion (URGENT HIRING)

Head of Marketing, Branding & Promotion (URGENT HIRING)

As the Head of Marketing, Branding & Promotion, you will be responsible for driving Nu Ideaktiv’s overall brand strategy and audience engagement. You’ll lead a creative team to develop, execute, and measure marketing campaigns that inspire, engage, and grow our audience across multiple platforms.

Your Key Responsibilities :

• Lead and manage all branding, marketing, and promotional campaigns for Nu Ideaktiv’s brands.
• Develop and execute strategic marketing plans that align with the company’s growth objectives.
• Manage events, roadshows, collaborations, sponsorships, and brand activations.
• Drive digital marketing, SEO, SEM, influencer marketing, and social media engagement.
• Analyse marketing data, campaign results, and consumer insights to improve ROI.
• Manage marketing budgets and performance metrics efficiently.
• Work closely with Content, Sales, and Commercial teams to ensure consistent brand messaging.
• Build relationships with media, agencies, and partners to maximise publicity and reach.

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Your application will include the following questions :

Live since 2018, Nu Ideaktiv is a Malaysian and Nusantara content company with the support of media power houses, Astro and Karangkraf. We are committed to spreading the power of knowledge by producing great and inspiring content that touches lives.

We own 39 intellectual properties, and 15 are active covering a variety of genres and top of the market segment. We lead to position ourselves in the heart of Malay communities.

Our content can be enjoyed via print, online, app, TV and ground events, expanding more possibilities dedicated for Malaysian and Nusantara audiences.

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