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Manager, Brand

Manager, Brand

Coffeebot Holdings Sdn BhdPetaling Jaya, Selangor, Malaysia
14 hours ago
Job description

Position : Manager, Brand & Marketing

Company : Coffeebot Holding Sdn Bhd

Location : HQ

Employment Type : Full-Time

About Us

Coffeebot Holding Sdn Bhd is a leader in coffee vending machine solutions, bringing convenience and quality coffee experiences to our customers. We are seeking a strategic and hands-on Brand and Marketing Manager to lead the branding, positioning, and growth marketing of our innovative freshly brewed smart coffee vending machine business. This role will spearhead efforts to build a strong B2B and B2C brand presence, grow customer adoption, and elevate the brand as a market leader in automated coffee solutions.

Key Responsibilities

Brand Development & Strategy

Define and evolve the brand identity, voice, and positioning to reflect innovation, quality, and convenience.

  • Build and maintain a strong brand presence across all customer and partner touchpoints (machines, digital platforms, packaging, etc.).
  • Develop brand guidelines to ensure consistency in visual and messaging elements.

Marketing Campaigns & Go-to-Market

  • Plan and execute integrated marketing campaigns to support machine placements, product launches, and location expansions.
  • Lead demand generation efforts for B2B (Office Coffee Service & HoReCa) and B2C (retail touchpoints) audiences.
  • Optimize user acquisition funnels and drive machine usage and repeat purchases.

    • Digital & Performance Marketing

  • Manage digital presence : website, SEO / SEM, social media, CRM, and performance marketing (paid ads, retargeting).
  • Analyze metrics and conversion data to improve CAC and campaign ROI.

    • Market Intelligence & Positioning

  • Conduct competitor analysis and track industry trends to sharpen market positioning.
  • Identify customer insights and location-based trends to refine messaging and targeting.

    • Partnerships & Activation

  • Support partnership initiatives with building owners, corporate offices, and event organizers.
  • Develop brand activations, sampling programs, and customer education initiatives.

    • Team & Vendor Management

  • Oversee external agencies (creative, digital, PR) and collaborate with internal sales, product, and operations teams.

    • Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5+ years in brand or marketing roles, ideally in F&B, FMCG, or tech-enabled service industries.
  • Experience with both B2B and B2C marketing strategies.
  • Strong knowledge of digital tools, analytics, content, and performance marketing.
  • Passion for coffee and innovation in smart retail technology.
  • Creative thinker with strong execution and analytical skills.

    • Why Join Us?

  • Opportunity to shape the branding of a dynamic, coffee-focused company.
  • A collaborative and innovative work environment.
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    Brand Manager • Petaling Jaya, Selangor, Malaysia