Trade Marketing Executive / Senior Executive

Trade Marketing Executive / Senior Executive

The Trade Marketing plays a key role in bridging Sales and Marketing to ensure strong brand visibility, effective in-store execution, and impactful consumer engagement. Responsible for planning and implementing trade and activation strategies across offline and retail channels, this role ensures that branding, merchandising, and promotions are consistent with marketing direction and business objectives.

Key Responsibilities

• Develop and execute trade marketing strategies and annual activation plans that support brand and sales objectives.
• Collaborate with the Marketing and Sales teams to ensure all trade activities and campaigns are aligned with brand positioning and marketing communication.
• Identify opportunities to enhance outlet visibility, consumer engagement, and overall retail experience.
• Analyse market data, shopper insights, and competitor activities to refine strategies and drive channel growth.
• Plan and execute in-store activations, retail campaigns, and roadshows to drive awareness and conversion.
• Manage POSM (Point-of-Sale Materials) development — from creative brief to production and installation — ensuring high‑quality, on‑brand designs that enhance in‑store impact.
• Work closely with retail partners and distributors to ensure optimal product display, visibility, and availability in key accounts.
• Support product launches and seasonal campaigns.
• Ensure all outlets adhere to branding guidelines, planograms, and visibility standards.
• Design and implement creative display solutions to strengthen shelf presence and shopper appeal.
• Collaborate with design agencies and internal teams to develop eye‑catching visuals and promotional setups that reflect brand identity.
• Continuously explore new materials, display concepts, and retail solutions to improve the look and feel of outlets.
• Partner with cross‑functional teams — Sales, Marketing, Design, Supply Chain, and External Vendors — to ensure timely and seamless project execution.
• Provide regular reports on market feedback, competitor activities, and shopper insights.
• Support the marketing team in ensuring consistent branding and communication across trade touchpoints.
• Manage the trade marketing and activation budget efficiently, ensuring all activities deliver measurable results.
• Monitor and report on campaign performance, sales uplift, and ROI.
• Ensure compliance with brand standards and cost‑effectiveness in all POSM and activation initiatives.

Qualifications & Requirements

#J-18808-Ljbffr