Lead, supervise, and support the digital marketing team.
Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
Plan monthly / quarterly marketing calendars, campaigns, and content directions across all digital platforms.
Monitor and adjust campaigns based on performance analytics.
Guide marketers, designers, and video editors to align content with brand voice and campaign objectives.
Oversee content creation and provide final approval before publishing.
Prepare monthly performance reports with insights and recommendations.
Identify opportunities for improvement and adjust strategies accordingly.
Oversee content updates, landing pages, and CRO (conversion rate optimization).
Stay updated with the latest digital trends, tools, and best practices.
Experiment with new platforms or marketing techniques to improve results.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum 3–5 years of experience in digital marketing, having at least 1–2 years in a managerial or team lead role is an advantage.
Proven track record in managing successful digital campaigns across multiple platforms.
Ability to lead, mentor, and motivate a marketing team.
Excellent communication and interpersonal skills.
Strong project management and organizational abilities.
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Digital Marketing Manager • George Town, Penang, Malaysia
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