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Social Media & Digital Marketing Executive

Social Media & Digital Marketing Executive

Redawn Marketing Sdn BhdSungai Buloh, Selangor, Malaysia
6 days ago
Job description

Requirements

Qualifications & Skills

  • Educational Background : A Bachelor's degree in Marketing, Advertising, Communications, or a related field that has equipped you with a solid foundation in digital marketing principles.
  • Digital Marketing Expertise : Strong understanding of social media marketing best practices and the ability to create compelling content that resonates with target audiences.
  • Analytical Skills : Excellent problem-solving abilities and a data-driven approach to decision-making, ensuring optimal campaign performance.
  • Communication Skills : Strong interpersonal and communication skills, with the ability to build and maintain relationships with diverse stakeholders.
  • Project Management : Demonstrated ability to manage multiple projects and prioritize tasks effectively in a fast-paced environment.
  • Technical Proficiency : Experience with digital marketing and social media analytics tools such as Adobe Analytics, Salesforce, or similar platforms.
  • At least 3 years of experience in social media management and digital marketing.
  • Proficiency in social media platforms, Google Analytics, SEO tools, and ad managers.
  • Strong content creation skills, including copywriting; graphic design and video editing are a plus.
  • Experience with email marketing platforms such as Mailchimp, HubSpot, or Klaviyo.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.
  • Creative, organized, and able to multitask in a fast-paced environment.
  • Fluency in English, Mandarin, or Cantonese, with strong written and verbal communication abilities is a MUST.
  • Possession of Meta Blueprint certification is advantageous but not required.

Responsibilities

We’re looking for a creative and results-driven Social Media & Digital Marketing Executive to join our team and help grow our brand’s online presence, engage audiences, and drive marketing success.

Job Overview

  • As a Social Media & Digital Marketing Specialist , you will be responsible for developing, implementing, and optimizing our digital marketing strategies across social media platforms, email campaigns, SEO, and paid advertising.
  • You will work closely with the marketing team to enhance brand awareness, generate leads, and increase customer engagement.

    • Key Responsibilities

  • Develop and execute a comprehensive social media strategy to increase brand visibility, engagement, and drive business growth.
  • Create, curate, and manage high-quality content (posts, videos, graphics) for platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube , ensuring brand consistency and audience appeal.
  • Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, Hootsuite, or Sprout Social .
  • Design and manage paid advertising campaigns (Facebook Ads, Google Ads, LinkedIn Ads) to drive traffic, conversions, and generate leads for the company website.
  • Optimize SEO strategies , including keyword research, on-page SEO, and backlinking to improve organic search rankings.
  • Plan and execute email marketing campaigns , including newsletters, drip campaigns, and automated workflows.
  • Engage with followers by responding to comments and messages and foster community growth.
  • Stay updated on the latest digital marketing trends , algorithm changes, and competitor strategies.
  • Collaborate with the sales team, designers, content creators, and influencers to develop targeted lead-generation campaigns aligned with overall business objectives.
  • Track key performance indicators (KPIs) and provide regular reports on campaign performance.
  • Utilize data-driven insights to analyze campaign results and make strategic decisions to optimize outcomes.
  • Build and maintain strong relationships with key stakeholders to ensure effective collaboration and alignment on marketing initiatives.

    • Benefits

    Why Join Us?

  • Competitive salary and attractive benefits package
  • Opportunity to work in a creative and collaborative environment
  • Clear path for career growth and professional development
  • Annual leave entitlement
  • Medical leave provided
  • Staff insurance coverage
  • Birthday celebrations for team members
  • Contributions to EPF, SOCSO, and EIS

    • Skills

    Social Media Marketing Copywriting Content Creation

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    Digital Marketing Executive • Sungai Buloh, Selangor, Malaysia