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Campaign Management Specialist (Lead)

Accenture Southeast AsiaSubang Jaya City Council, Selangor, Malaysia

30+ days ago

Job description

Join to apply for the Campaign Management Specialist (Lead) role at Accenture Southeast Asia .

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Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.

Responsibilities :

Campaign Planning & Strategy :

Develop and implement integrated marketing campaign strategies.

Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns.

Analyze audience segments and market trends to create data-driven campaign approaches.

Campaign Execution & Management :

Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.

Develop campaign timelines, budgets, and deliverables.

Optimize campaigns across digital, paid, social, email, and offline channels.

Performance Analysis & Reporting :

Monitor key performance metrics (KPIs), such as CTR, conversion rates, etc.

Analyze campaign data to measure success and identify areas for optimization.

Collaboration :

Work closely with creative and content teams to develop compelling messaging and assets for campaigns.

Partner with media buying and digital teams to plan budgets and allocate resources effectively.

Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements :

Experience in marketing campaign strategy, execution, and optimization.

Experience managing multi-channel campaigns (digital, social, email, paid media).

Strong understanding of marketing funnel strategies and audience segmentation.

Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms.

Excellent project management, organizational, and multitasking abilities.

Analytical mindset with the ability to interpret data and generate actionable insights.

Familiarity with SEO, content marketing, and email automation tools.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Art / Creative, and Marketing

Industries

Business Consulting and Services

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Management Specialist • Subang Jaya City Council, Selangor, Malaysia