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Marketing Officer

Marketing Officer

Wong & Kuay Dental Group Sdn BhdSeri Kembangan, Selangor, Malaysia
15 days ago
Job description

Requirements

  • Minimum education : SPM and above
  • Language required : English, Bahasa Malaysia, Mandarin
  • Required skills :  Marketing Strategy, Digital Marketing, Social Media Management
  • Fresh graduates are encouraged to apply
  • Basic Canva / CapCut editing for quick content production
  • Google Ads / Facebook Ads basic setup and monitoring
  • Basic SEO understanding for improving web visibility

Responsibilities

Customer Service (Marketing Support Role)

  • Handle online inquiries (WhatsApp, website, Facebook / Instagram DMs, Google Reviews)
  • Follow up with leads, prospects, and lost patients
  • Coordinate patient appointments generated via online channels
  • Provide polite, consistent, and on-brand customer communication
  • Escalate complaints or sensitive issues to the relevant clinic / department
  • Educate and guide front desk receptionists on handling complaints and customer service professionally

    • Telemarketing

  • Make outbound calls to follow up with inquiries, upsell treatments, and reactivate lapsed patients
  • Maintain and update CRM / contact list
  • Track call outcomes and patient responses
  • Work closely with the operational team for appointment slot management

    • Social Media Advertising

  • Plan, create, and post consistent content (FB, IG, TikTok, etc.)
  • Collaborate with designers / clinics for photo / video content
  • Monitor ad performance (boosted posts, paid campaigns)
  • Work with agency / freelancer if needed for ad optimisation
  • Schedule posts and maintain social media calendar

    • Promotion & Campaign Execution

  • Assist Marketing Director in launching monthly promotions
  • Prepare promotional materials (banners, flyers, e-posters)
  • Ensure all clinics are aware and aligned with ongoing promotions
  • Track campaign effectiveness (leads generated, conversion rates)

    • Branding & Content Coordination

  • Ensure consistent brand voice and message across all platforms
  • Draft captions and content aligned with the brand image
  • Help in preparing testimonials, before-after success stories (with patient consent)

    • Market Research & Competitor Monitoring

  • Observe and report competitor pricing, promotions, and ad trends
  • Identify potential areas to improve patient engagement

    • Reporting & Data Analytics

  • Generate basic marketing reports weekly / monthly (e.g. number of inquiries, conversion rate, ad spend vsreturn)
  • Work closely with Finance & Ops for performance tracking

    • Internal Communication Support

  • Liaise with clinics to gather photos / videos / testimonials
  • Collect patient feedback for internal improvement
  • Support internal branding (e.g., staff highlights, festive greetings)

    • Benefits

  • SOCSO
  • Annual Leave
  • Allowance
  • Yearly Bonus
  • Comission
  • Allowance

    • Skills

    Marketing Strategy Digital Marketing Social Media Management

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    Marketing Marketing • Seri Kembangan, Selangor, Malaysia