Brand Communications Manager

About the role We are seeking a creative and strategic Brand and Communications Manager to join our team and drive the development and execution of our brand identity and communication strategies. The ideal candidate will have a passion for storytelling, a keen eye for design, and a deep understanding of digital marketing channels. They will play a pivotal role in shaping our brand narrative, enhancing brand awareness, and fostering meaningful connections with our target audience. Your key responsibilities -Develop and execute comprehensive brand and communication strategies that align with the company's objectives and target audience -Lead the development and maintenance of the brand identity, including brand guidelines, messaging frameworks, and visual assets -Manage all aspects of external communications, including press releases, media relations, and public relations initiatives -Develop and curate a comprehensive calendar of brand activation and outreach initiatives -Create compelling content for various channels, including website, social media, email newsletters, and marketing collateral -Collaborate with cross-functional teams to ensure brand consistency across all touchpoints and initiatives -Monitor and analyse market trends, competitive landscape, and consumer behaviour to identify opportunities and optimise strategies -Build and nurture relationships with key stakeholders, including media partners, influencers, and industry organisations -Plan and oversee the execution of brand campaigns, thought leaderships, and events to promote brand awareness and engagement -Track and report on key performance metrics, providing insights and recommendations for continuous improvement [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-excelerate-sdn-bhd-job-brand-communications-manager]

The ideal candidate -Holds a Bachelor's Degree in Marketing, Communications, or related field -Proven experience in brand building and management, communications, or marketing roles, preferably in education or technology industry -Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans -Excellent written and verbal communication skills, with a talent for storytelling and crafting compelling narratives -Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems -Knowledge of SEO, SEM, and other digital marketing techniques is desirable -Experience with data analysis and reporting tools (e.g., Google Analytics, HubSpot) preferred -Creative flair and a passion for design, with proficiency in graphic design software would be a plus -Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment -Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams -Self-starter, creative, digitally savvy and works well in a start-up culture