Business Development Manager

Business Development Manager Southeast Asia

Person care || FMCG

Location : Malaysia - On-site

Role Overview :

We are looking for an experienced and results-driven Business Development Manager to lead and grow our business across Southeast Asia , with a strong focus on the Malaysian market . The ideal candidate will have solid experience in managing distributors, driving sales growth, and executing go-to-market strategies within the FMCG sector.

Key Responsibilities :

Lead business development initiatives across Malaysia, Singapore, and Fiji , with a key emphasis on the Malaysian market.

Manage distributor relationships, including performance tracking, contract negotiation, and strategic development.

Identify and pursue new business opportunities, channels, and partnerships to drive market expansion.

Analyze market trends, consumer insights, and competitive activity to inform strategy and execution.

Collaborate with internal stakeholders on pricing, promotions, and product strategy tailored to local markets.

Ensure in-market execution of brand and sales initiatives, aligning with regional growth objectives.

Represent the company in trade shows, distributor meetings, and customer engagements as needed.

Provide regular market updates, forecasts, and performance reports to senior management.

Candidate Profile : Must-Have :

Minimum 5 years of experience in FMCG sales or business development , with a strong focus on the Malaysian market .

Demonstrated experience in managing distributors and growing brands in Malaysia.

Familiarity with market dynamics, retail structures, and channel strategies in Malaysia and surrounding SEA markets.

Strong commercial acumen, negotiation skills, and execution capability.

Excellent communication and relationship-building skills.

Open to all nationalities with relevant regional experience (visa support available).

Preferred :

Exposure to other SEA markets like Singapore and Fiji is an advantage.

Experience in managing or growing smaller-scale FMCG businesses (non-commodity).

Ability to work cross-functionally and thrive in a dynamic, performance-driven environment.