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Marketing Executive ( Mobile Apps) | KL Eco City 2023-02-14

Marketing Executive ( Mobile Apps) | KL Eco City 2023-02-14

J&T ExpressKL Eco City
30+ days ago
Job description
  • Develop marketing initiatives to drive mobile app adoption and engagement.
  • Responsible for developing, implementing, and managing mobile marketing campaigns.
  • Developing strategies to drive mobile traffic, increase App user acquisition and CRM (via push notification, in-app banners and etc).
  • Shape and drive public awareness, market demand and business growth on mobile app acquisition.
  • Measures and reports performance of all mobile marketing campaigns and assesses against goals (ROI and KPIs).
  • Responsible for mobile app customer interaction strategy and roadmap to achieve an optimal user experience.
  • Establish closed-loop analytics with sales to understand how our inbound marketing turns into customers, and continually refine our process to grow the leads volume and improve the conversion rate.
  • Engage external stakeholders to optimize mobile app utilization.
  • Continuously optimize App function, manage App assets, and update content according to user preference.
  • Any ad-hoc task which is required by the management.
  • Job Requirements : -

    • Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, in marketing or related field.
    • 1 - 2 years of relevant experience. Fresh graduates are encouraged to apply.
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    Marketing Executive • KL Eco City