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Marketing Executive ( Mobile Apps) | KL Eco City 2023-02-14

J&T ExpressKL Eco City

30+ days ago

Job description

Develop marketing initiatives to drive mobile app adoption and engagement.

Responsible for developing, implementing, and managing mobile marketing campaigns.

Developing strategies to drive mobile traffic, increase App user acquisition and CRM (via push notification, in-app banners and etc).

Shape and drive public awareness, market demand and business growth on mobile app acquisition.

Measures and reports performance of all mobile marketing campaigns and assesses against goals (ROI and KPIs).

Responsible for mobile app customer interaction strategy and roadmap to achieve an optimal user experience.

Establish closed-loop analytics with sales to understand how our inbound marketing turns into customers, and continually refine our process to grow the leads volume and improve the conversion rate.

Engage external stakeholders to optimize mobile app utilization.

Continuously optimize App function, manage App assets, and update content according to user preference.

Any ad-hoc task which is required by the management.

Job Requirements : -

Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, in marketing or related field.
1 - 2 years of relevant experience. Fresh graduates are encouraged to apply.

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Marketing Executive • KL Eco City