To lead the development, launch, and regional rollout of TECO’s Transformer business across Southeast Asia. The role is accountable for building competitive product positioning, driving go-to-market execution, and enabling sales teams and partners to succeed in key markets including Malaysia, Singapore, Thailand, Vietnam, Indonesia, and the Philippines. This position plays a central role in transforming TECO’s presence in the transformer sector from passive to proactive, project- and service-driven leadership.
Key Responsibilities :
- Define and execute a 3-year product roadmap for Transformers aligned with SEA market needs and TECO Group’s global portfolio.
- Adapt Taiwan-developed transformer products (e.g., via Sheng Chang / PT SINTRA) for SEA applications and certification.
- Identify customer requirements, competitive benchmarks, and regulatory needs to localize product offerings.
Market Rollout & Business Development
Spearhead transformer business entry in target countries : Malaysia, Singapore, and Thailand (Phase 1), followed by wider SEA.Coordinate qualification, testing, and regulatory approval processes with country teams and certification consultants.Drive demand generation activities including demo projects, exhibitions, and technical presentations.Provide technical support, training, and sales tools to local teams and channel partners.Develop and maintain Transformer solution kits (catalogues, datasheets, selection tools, and case studies).Assist in strategic bids, major account development, and solution alignment for EPC, OEM, and infrastructure projects.Cross-Functional Coordination
Act as the regional liaison with TECO HQ R&D and PT SINTRA ODM operations for product alignment and customization.Collaborate with MarComm on product launch campaigns and solution branding.Work with after-sales / service to build warranty, lifecycle, and service models for transformer installed base.Performance & Governance
Establish and track regional KPIs including sales volume, margin contribution, project wins, and product qualification milestones.Provide quarterly performance updates and market insights to RHQ and global product leadership.Requirements :
Bachelor’s or Master’s degree in Electrical Engineering, Power Systems, or related field.Minimum 10 years ’ experience in Transformer or Power Equipment product management, engineering, or technical sales.Familiarity with IEC / ANSI standards, power utility specifications, and certification processes across Southeast Asia.Experience working with OEM / ODM partners and managing cross-border product launches.Strong understanding of transformer applications in utilities, industrial, EPC, and infrastructure segments.Excellent communication and stakeholder management skills (English required; Mandarin is a plus).Ability to travel regionally as needed.Preferred Attributes :
Product launch experience across multiple SEA countries.Knowledge of industry players including certification bodies, EPCs, and energy consultants in Malaysia, Singapore, and Thailand.Hands-on technical aptitude with strong commercial sensibility.Strategic mindset with execution focus in fast-paced, transformation-driven environments.Seniority level
DirectorEmployment type
Full-timeJob function
Product Management and MarketingIndustries#J-18808-Ljbffr
