Talent.com
Trade Channel Marketing Executive - Pet Food (Individual Contributor)
Trade Channel Marketing Executive - Pet Food (Individual Contributor)Addiction Pet Foods • Puchong, Selangor, Malaysia
Trade Channel Marketing Executive - Pet Food (Individual Contributor)

Trade Channel Marketing Executive - Pet Food (Individual Contributor)

Addiction Pet Foods • Puchong, Selangor, Malaysia
7 hours ago
Job description

Trade Channel Marketing Executive – Pet Food (Individual Contributor)

Addiction Pet Foods. Remote (Malaysia) supporting Southeast Asia, New Zealand, Australia, and the United States.

About the Job

Position Title : Trade Channel Marketing Executive – Remote

Level : Assistant Manager (Individual Contributor)

Department : Trade Marketing

Location : Malaysia (supporting Southeast Asia, New Zealand, Australia and the United States)

Job Classification : Individual Contributor

Reports To : Head of Trade Marketing (APAC) / Marketing Director

Job Purpose

The Trade Channel Marketing Executive is responsible for driving in‑market execution and visibility of our pet food brands across key channels and markets. Based in Malaysia, this role supports Southeast Asian countries and selected global markets (NZ, AU, US) by localising global strategies into channel‑ready programmes, coordinating trade promotions and in‑store / online activations, and tracking commercial performance. The role ensures our brands win at the point of sale—online and offline—through effective trade programmes, strong distributor / retailer support, and data‑driven optimisation.

Key Result Areas & Responsibilities

Trade & Channel Program Execution

  • Support the planning and rollout of trade marketing programmes for assigned markets (SEA, NZ, AU, US) in alignment with brand and sales strategies.
  • Localise global / regional campaigns into channel‑specific activation plans (modern trade, general trade, pet specialty, veterinary, e‑commerce).
  • Prepare trade decks, sell‑in materials, and programme toolkits for distributors, key accounts, and field sales teams.
  • Coordinate promo calendars, listing and relisting activities, price mechanics, and in‑store / online campaigns with sales and distributors.

Channel Activation, POSM & Visibility

  • Execute in‑store activation plans including POSM deployment, gondola ends, shelf strips, wobblers, and shopper education materials.
  • Support e‑commerce and omnichannel activations (e.g., campaign pages, banners, vouchers, bundles) in collaboration with digital and e‑commerce teams.
  • Manage POSM inventory, allocations, and distribution to markets; ensure proper usage, compliance with brand guidelines and timely replenishment.
  • Assist in planning and executing pet events, trade shows, and customer activations to drive trial and brand visibility.

    • Performance Tracking, Analysis & Reporting

  • Track performance of trade promotions and channel programmes (sell‑in, sell‑out, off‑take, distribution, visibility KPIs).
  • Consolidate data from distributors, retailers and internal systems into regular reports and dashboards for Sales and Marketing.
  • Identify gaps and opportunities by channel, account and market, and propose corrective actions or test‑and‑learn initiatives.
  • Monitor competitor activities (pricing, promotion, visibility, NPD) and share structured insights with stakeholders.

    • Stakeholder & Partner Collaboration

  • Collaborate closely with Sales, Key Account Management, Brand Marketing, E‑commerce and Supply Chain to ensure aligned execution.
  • Work with distributors and key retail partners to secure visibility, implement agreed programmes and resolve on‑ground issues.
  • Support training for distributor and field sales teams on brand fundamentals, product knowledge and key trade programmes.
  • Maintain clear documentation and communication of plans, timelines and expectations to all stakeholders.

    • Ad Hoc Projects & Continuous Improvement

  • Participate in cross‑functional projects (e.g., new market launches, channel pilots, merchandising standards, process improvements).
  • Continuously look for ways to simplify reporting, streamline trade processes and enhance the quality of in‑market execution.

    • Job Specifications / Qualifications

  • Bachelor’s degree in Marketing, Business, Management or related field.
  • 2–5 years’ experience in Trade Marketing, Channel Marketing, Shopper Marketing or related commercial role in FMCG; pet food or pet care experience is an advantage.
  • Exposure to multi‑country or regional roles (preferably SEA; experience or familiarity with NZ / AU / US markets is a plus).
  • Good understanding of trade channels : modern trade, general trade, pet specialty / ​vet channel and e‑commerce.
  • Strong numerical and analytical skills; comfortable working with Excel / Sheets and sales data (off‑take, share, distribution, promo uplift).
  • Experience working with distributors and / or key accounts is strongly preferred.
  • Proficient in English (spoken and written); Bahasa Malaysia or other regional languages are an advantage.
  • Willing to work with different time zones and occasionally travel to markets as required.

    • Core Competencies

    Role‑Specific Competencies

  • Channel & Shopper Understanding – knows how different channels operate and how shoppers behave in pet food and FMCG environments.
  • Trade Programme Execution – able to translate plans into clear activation steps, timelines and checklists for partners and field teams.
  • Data‑Driven Decision Making – uses numbers to evaluate promotions, identify gaps and recommend improvements.
  • Project & Time Management – manages multiple markets, campaigns and stakeholders while meeting deadlines.

    • Behavioural Competencies

  • Results‑Oriented & Proactive – driven to deliver commercial impact and take initiative without waiting to be told.
  • Collaboration & Stakeholder Management – builds good working relationships with sales, distributors and external partners.
  • Communication Skills – clear, structured and professional in written and verbal communication across cultures and time zones.
  • Adaptability & Learning Mindset – comfortable working in a fast‑moving, multi‑country environment and open to learning about new markets, systems and tools.

    • Seniority Level

  • Entry level

    • Employment Type

  • Full‑time

    • Job Function

  • Marketing and Sales

    • Industries

  • Food and Beverage Manufacturing

    • Referrals increase your chances of interviewing at Addiction Pet Foods by 2x.

    Get notified about new Channel Marketing Executive jobs in Rawang, Selangor, Malaysia.

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Executive • Puchong, Selangor, Malaysia

    Related jobs
    Trade In-store Marketing Associate

    Trade In-store Marketing Associate

    Maxis • Kuala Lumpur, Kuala Lumpur, Malaysia
    Maxis Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Join or sign in to find your next job.Trade In-store Marketing Associate. Are you ready to get ahead in your career?.Why does this job...Show more
    Last updated: 22 days ago • Promoted
    Senior Trade Marketing Exec - FMCG Brand Activation

    Senior Trade Marketing Exec - FMCG Brand Activation

    Talent Recruit • Subang Jaya, Selangor, Malaysia
    A leading toy distributor in Subang Jaya is looking for a Trade Marketing Senior Executive.The role involves developing Trade Marketing Plans, analyzing customer insights, and executing promotions....Show more
    Last updated: 6 days ago • Promoted
    Trade Marketing Executive

    Trade Marketing Executive

    Ouji • Kuala Lumpur, Kuala Lumpur, Malaysia
    Get AI-powered advice on this job and more exclusive features.Talent Acquisition Partner at Ouji | Ex-Recruiter at Hays Malaysia | Advocate & Solicitor (Non-practicing). Conduct pricing research and...Show more
    Last updated: 30+ days ago • Promoted
    Trade Marketing Executive

    Trade Marketing Executive

    ParagonCorp • Kuala Lumpur, Kuala Lumpur, Malaysia
    Trade Marketing / Customer Marketing.ParagonCorp is a well-established and rapidly expanding consumer goods leader with over 35 years of experience across Southeast Asia. With a strong portfolio of ...Show more
    Last updated: 20 days ago • Promoted
    Trade Marketing Specialist

    Trade Marketing Specialist

    Monee • Kuala Lumpur, Kuala Lumpur, Malaysia
    We are seeking a motivated and detail-oriented Trade Marketing Specialist to support our brand and product growth in the market. This role will be responsible for developing and executing trade mark...Show more
    Last updated: 30+ days ago • Promoted
    Trade Marketing Executive

    Trade Marketing Executive

    Hiredly X • Petaling Jaya, Selangor, Malaysia
    We are looking for a proactive and hands-on Trade Marketing Executive to drive thebrand’s growth through strategic trade initiatives and ground activation. You will play akey role in expanding our p...Show more
    Last updated: 30+ days ago • Promoted
    Trade Marketing Executive

    Trade Marketing Executive

    Tohtonku • Petaling Jaya, Selangor, Malaysia
    This role is responsible for managing and developing relationships with our key channel partners, driving sales growth and ensuring effective distribution of our products in the market.Implement ch...Show more
    Last updated: 30+ days ago • Promoted
    Trade Marketing Executive (FMCG Start Up)

    Trade Marketing Executive (FMCG Start Up)

    Hyppies • Kuala Lumpur, Kuala Lumpur, Malaysia
    Trade Marketing Executive (FMCG Start Up).Hyppies, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.We are looking for a Trade Marketing Executive (FMCG) with 1 to 2 years of experience, o...Show more
    Last updated: 9 days ago • Promoted
    Trade Marketing Executive (Alcohol FMCG)

    Trade Marketing Executive (Alcohol FMCG)

    Hong Bee Group • Subang Jaya, Selangor, Malaysia
    Bhd is the FMCG and Beverages arm of Hong Bee Group, based in Subang Jaya, Malaysia.As Malaysia's importer of a range of Beam Suntory liquor, we also distribute world‑renowned whisky labels.Additio...Show more
    Last updated: 25 days ago • Promoted
    Manager, Trade Marketing

    Manager, Trade Marketing

    Loob Holding • Petaling Jaya, Selangor, Malaysia
    Manager, Talent Management at Loob Holding Sdn Bhd.About the Role (Pinnacle Beverages Sdn Bhd).The successful candidate will work closely with Sales, Marketing, and other teams to drive category gr...Show more
    Last updated: 30+ days ago • Promoted
    Trade Marketing Manager

    Trade Marketing Manager

    Wipro Unza Malaysia • Subang Jaya, Selangor, Malaysia
    Lead and develop category trade strategies to achieve defined business goals.Drive NPD with channel strategy in collaboration with marketing, developing launch deck, category selling story, 360 tra...Show more
    Last updated: 27 days ago • Promoted
    Trade Channel Marketing Executive (Individual Contributor) - Pet Food

    Trade Channel Marketing Executive (Individual Contributor) - Pet Food

    Addiction Pet Foods • Cyberjaya, Selangor, Malaysia
    Trade Channel Marketing Executive – Pet Food.Position Title : Trade Channel Marketing Executive – Pet Food.Assistant Manager (Individual Contributor). Malaysia (remote) – supporting Southeast Asia, N...Show more
    Last updated: 1 day ago • Promoted
    Remote Pet Food Trade Marketing Lead (SEA / AUS / NZ / US)

    Remote Pet Food Trade Marketing Lead (SEA / AUS / NZ / US)

    Addiction Pet Foods • Kuala Lumpur, Kuala Lumpur, Malaysia
    A leading pet food company in Malaysia is seeking a Trade Channel Marketing Executive to drive in-market execution across Southeast Asia, New Zealand, Australia, and the US.The role emphasizes loca...Show more
    Last updated: 2 days ago • Promoted
    Trade Marketing Manager

    Trade Marketing Manager

    SKINTIFIC Malaysia • Kuala Lumpur, Kuala Lumpur, Malaysia
    Direct message the job poster from SKINTIFIC Malaysia.Responsible for developing trade strategies and executing the Trade Marketing Plan in line with sales and marketing objectives, to drive growth...Show more
    Last updated: 19 days ago • Promoted
    Marketing Executive (Food Seasoning Products)

    Marketing Executive (Food Seasoning Products)

    Ajinomoto Company • Kuala Lumpur, Kuala Lumpur, Malaysia
    Marketing Executive (Food Seasoning Products).We are looking for a motivated and creative.This position is perfect for an enthusiastic marketer with. FMCG or food industry who is eager to strengthen...Show more
    Last updated: 13 days ago • Promoted
    Trade Marketing Manager

    Trade Marketing Manager

    Businesslist • Kuala Lumpur, Kuala Lumpur, Malaysia
    Develop and implement trade marketing strategies to achieve sales and market share goals.Collaborate with the sales team to create promotions and campaigns that drive customer engagement.Analyze ma...Show more
    Last updated: 30+ days ago • Promoted
    Trade In-store Marketing Associate

    Trade In-store Marketing Associate

    MAXIS Malaysia • Kampung Paya, Kuala Lumpur, Malaysia
    Trade In-store Marketing Associate page is loaded## Trade In-store Marketing Associatelocations : Menara Maxistime type : Full timeposted on : Posted Todaytime left to apply : End Date : Decembe...Show more
    Last updated: 23 days ago • Promoted
    Trade Marketing Manager

    Trade Marketing Manager

    Versuni • Petaling Jaya, Selangor, Malaysia
    We’re looking for a commercially driven, Trade Marketing Manager to lead strategy and execution across offline and online retail channels (excluding pure play eCommerce). This role is critical to de...Show more
    Last updated: 1 day ago • Promoted