Trade Marketing Executive

About the role

The Trade Marketing Executive will support the Trade Marketing team in driving effective in-store execution, brand visibility, and promotional activities. This role works closely with the Key Account Sales team and other internal stakeholders to ensure timely and successful implementation of trade initiatives.

What you'll be doing

• Assist the Trade Marketing Manager in daily operations, coordination, and reporting.
• Act as liaison with Key Account team to arrange POSM placement and in-store activation support.
• Ensure timely execution of promotional packs, gift-with-purchase, and trade campaigns in line with agreed timelines.
• Manage POSM stock, allocation, and distribution across channels.
• Monitor and manage trade marketing budgets, claims, and spending to ensure cost efficiency, accurate tracking, and compliance with company policies.
• Conduct regular trade checks to ensure brand visibility and compliance with trade marketing guidelines.
• Coordinate with external vendors, suppliers, and agencies for production and delivery of POSM and activation materials.
• Prepare post-campaign evaluation reports to measure ROI, effectiveness, and learning for future activations.
• Provide administrative support including trade calendar updates, activation trackers, and report consolidation.
• Ensure and check on merchandising team execution quality and share feedback with management.
• Work closely with sales, marketing, operation and supply chain to align trade execution with overall business objectives.

What we're looking for