Senior Executive, Digital Marketing

Overview

We are looking for a Senior Executive, Digital Marketing who will primarily manage digital accounts and diversify the channel mix through paid social channels. You will focus on campaign‑specific results and drive our performance with the goal of generating high‑quality student leads and increasing enrollments across our education ecosystem.

Requirements : 2–3 years of experience in a performance‑marketing role within an agency or brand.

Key Tasks

• Plan, execute, and optimize campaigns to meet key performance metrics.
• Continuously optimize marketing activities to improve ROI.
• Allocate budgets, analyze ad spends, and recommend modifications.
• Collaborate with marketing teams to guide A / B creative, incrementality, and spend‑scaling tests.
• Maximize Cost per Acquisition (CPA) by optimizing marketing budgets.

Core Skills

Estimate and allocate large budgets.

Set up, manage, and optimize campaigns across SEM, display, social, and content discovery platforms.

Analytical thinking and data interpretation.

Technical Skills

Preferred Qualifications

Seniority : Mid‑Senior level

Employment type : Contract

Job function : Marketing and Sales

Industries : Higher Education

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