Market Intelligence Analyst

Keysight TechnologiesBayan Lepas, Penang, Malaysia

7 days ago

Job description

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Job Responsibilities

Able to effectively estimate the product demand, market growth, and market trends based on key indicators in the respective markets / industries
Monitor market trends and potential opportunities
Collect and use relevant quantitative and qualitative data for the target market
Establish and implement processes to collect, analyze, and disseminate market information
Maintain market intelligence analysis (competitors and customers), and implement effective processes to keep them up to date and accurate
Develop and maintain a database of market indicators, sales results, annual market size, and detailed competitors volume size
Develop and maintain a database of competitors' information and assessment of competitors profile
Collect relevant and timely competitive intelligence information through a range of sources (internal and external to the company) for specific business needs
Study and estimate the nature and likely success of a potential strategy changes available to a competitor
Predict competitor’s probable responses to important strategic moves
Understand competitors’ potential reactions to changes in key industry and environmental factors
Provide qualitative market / competitor analysis and benchmarking
Analyze and track market segment trends, growth forecasts, and market Indicators, and communicate to the relevant stakeholders

Qualifications

Bachelor’s or Master’s degree in Engineering with minimum 6 years working experience in related field

Strong competency in research, competitive‑intelligence analysis and forecasting, or related experience

Good understanding of Test and Measurement (T&M) products is preferred

Excellent writing and editing skills set

Knowledge of business process terminology

Proficient in Microsoft PowerPoint and Excel

Keen reader, researcher, and problem solver

Excellent work ethic, ability to work independently with minimal supervision, and a good team player

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Analyst and Engineering

Industries

Appliances, Electrical, and Electronics Manufacturing

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Intelligence Analyst • Bayan Lepas, Penang, Malaysia