Game Marketing Specialist / Senior

Localize Global Campaigns & Maximize Market Impact

• Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok / Facebook / Instagram / Youtube), events, and partnerships to amplify patch launches. Cross-Functional Collaboration Hub
• Execute downstream localization : Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).- Unlock local synergies : Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." Data-Driven Optimization- Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). End-to-End Project Ownership- Own complex patch launch local campaigns and business metrics, manage vendor quality / cost, and mitigate risks.(e.g., PR crises triggered by cultural / religious sensitivities) (Apply now at #J-18808-Ljbffr