Digital Marketing Manager

Job Description

• Lead the overall digital marketing strategy across all channels, including Search, Display, Mobile, and Social Media, ensuring alignment with the company’s goals and objectives.
• Develop, implement, and oversee comprehensive digital marketing plans, focusing on user acquisition, lead generation, and brand positioning across multiple platforms.
• Drive innovation by identifying new digital marketing opportunities, emerging trends, and platform updates to keep the brand ahead in a competitive landscape.
• Lead the team in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn, Telegram, etc.), ensuring the creation of high-quality, engaging content that aligns with brand messaging and business objectives.
• Manage and optimize marketing budgets, allocating resources effectively across channels and campaigns to maximize ROI and ensure cost-efficiency.
• Conduct in-depth analysis of marketing campaigns, utilizing data-driven insights to enhance performance, improve key metrics (e.g., conversion rates, engagement, traffic), and make informed strategic decisions.
• Collaborate with senior management and cross-functional teams (e.g., Brand, Sales, SEO, and Product) to ensure cohesive strategies and consistent messaging across all digital marketing efforts.
• Establish KPIs for the marketing team, monitor performance, and provide regular reports to senior leadership on campaign effectiveness, budget usage, and strategic recommendations.
• Oversee relationships with external vendors, agencies, and partners to ensure the effective execution of digital marketing initiatives.
• Stay abreast of digital marketing trends, industry changes, and competitor strategies, making adjustments as needed to maintain competitive positioning.

Requirements