Assistant Marketing Manager - Performance Marketing & Media

Overview

Assistant Marketing Manager - Performance Marketing & Media. Join Grab to drive performance marketing efforts across paid channels, optimize measurement systems, and support growth across Grab's business verticals in Malaysia.

Get to Know the Team

Grab's Digital & Performance Marketing Team leads traditional and dynamic device buying channels to grow market reach, re-engage users, and improve channel efficiency using internal operation levers and traffic management products.

Get to Know the Role

You will be part of Grab's Performance Marketing Team, responsible for optimizing and automating channel operations. Reporting to the Marketing Head, your main responsibilities include managing paid channels, implementing go-to-market strategies, applying measurement systems to refine audience targeting and improve channel efficiency for all business verticals in the Malaysia market. You will focus on A / B testing, data-driven improvements, collaboration with cross-functional teams, and developing media investment guidelines for campaigns.

This role is based onsite at Grab Petaling Jaya Office.

Responsibilities

• Manage paid channels to support platform MAU and user growth for all Grab verticals.
• Lead channel integration and coordinate with Product / Tech / Analytics teams.
• Analyse channel performance to set strategies and improve landing pages and ad content.
• Perform heavy A / B testing to improve CTR and conversions.
• Collaborate with user growth, branding, commercial, campaign, and other departments.
• Develop and implement media investment guidelines for marketing campaigns.
• Create a data-led approach across paid and non-paid channels.
• Track performance and provide optimization recommendations.
• Deliver post-campaign analysis and create internal materials for regional knowledge building.

Qualifications

Benefits and Life at Grab

What We Stand For

We are committed to an inclusive and equitable workplace. We consider all candidates fairly regardless of nationality, ethnicity, race, religion, age, gender, family commitments, or disabilities.

Employment Details

Location and Status

Kuala Lumpur, Malaysia. 1 week to ongoing postings.

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