Responsibilities
To collaborate with and support the media and strategic planning teams on research and data needs for relevant client accounts, covering both daily business requirements and business pitches. This includes tracking of category and competitive media spending and activity, consumer behavioural and media insights analysis and social listening. Key responsibilities and deliverables include :
- Identifying research objective and available resources to support campaign development process
- Construct, manage and maintain dashboard or tracking system using available tools
- Extract, analyze and populate reports using Excel, Google Slide or MS Powerpoint to draw meaningful insights
- Conduct and assist consumer research and reporting on ad hoc basis (e.g. in-depth interview, focus group, online survey)
- Administration of research data & tools e.g. system and data update, users’ administration
- Provide tools’ training internally
Key research software / data to master :
Company’s proprietary toolsNielsen - AQX, Arianna, Clear DecisionKantar ParallelsGFK ProbeGWIYouGovSimilarWebPulsar (Social Listening)Quid (Social Listening)Qualifications
Technical & Analytical Skills :
Strong numerical and analytical skills for quantitative and qualitative research dataProficiency in MS Excel, MS PowerPoint, Google SlideAble to translate data into Google Slide or PowerPointCommunication & Collaboration
Good written communication and verbal presentation skillsEffective collaboration with cross-functional teamsProject, Time and Resource Management
Excellent attention to details and project management skillsStrong time management; able to meet tight deadlines and manage multiple tasks efficientlyResource-savvy; able to identify, utilize and maximize available tools and data sources efficientlyPersonal Attributes
Curious mindset with a strong interest in consumer behaviourAdditional
Previous hands-on experience on the above-mentioned research software / data is a plus pointsAdditional Information
Our employee benefits package comprises the following :
Generous leave entitlements, including birthday leave, rest day and family care leave.Office closure for World Mental Health Day 10th October.Additional Company closure for all 4 major festive CelebrationsCashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.Life and personal accident insurance and group hospitalization and surgery.A hybrid working schedule and with Friday disconnects.Rest Relax & Recharge - office closure last week of December every year.Phone Allowance#J-18808-Ljbffr