Senior Executive, Strategic Planning & Market Insight

Senior Executive, Strategic Planning & Market Insight

The role is responsible for assisting in defining the strategic framework for Islamic Wealth Management (IWM), supporting the planning process, coordinating business cases and funding requests, monitoring business performance, and preparing management reports. The position contributes to driving a high-performing business from both a local and regional perspective. The role will report to the Head of Strategy and Business Management, IWM Malaysia.

Role Responsibilities

• Support Strategic Planning and Business Target Setting – Contribute to the formulation of 3–5 year strategic roadmaps and annual business targets for IWM, ensuring full alignment with Shariah principles, governance frameworks, and Group-wide objectives.
• Conduct Market and Competitor Analysis – Lead ongoing monitoring of market dynamics, customer behaviors, and competitor benchmarks, translating insights into actionable strategies that identify new business opportunities and sharpen competitive positioning.
• Drive Customer Insight and Analytics – Harness customer data across New-to-Bank (NTB) and Existing-to-Bank (ETB) segments to forecast emerging trends, develop detailed customer personas, and deliver data-driven recommendations that accelerate sales growth and enhance customer engagement.
• Monitor Business Performance and Reporting – Establish and track key performance indicators (KPIs) to measure business outcomes, proactively highlight issues, and initiate corrective actions. Ensure timely, accurate, and transparent reporting of performance metrics to senior stakeholders.
• Coordinate Business Cases and Funding Requests – Develop and support robust business cases, budget estimations, and resource allocation plans, ensuring projects are delivered successfully, on time, and in compliance with governance and approval processes.
• Foster Cross-Functional Collaboration – Build strong partnerships with internal stakeholders across Islamic Banking and Group Wealth Management, driving strategic alignment and project success within a collaborative, Shariah-compliant environment.
• Promote Agility in a Dynamic Regulatory Landscape – Demonstrate adaptability in planning and execution to respond effectively to evolving market conditions, regulatory changes, and industry trends, ensuring IWM remains competitive, compliant, and future-ready.

Role Requirements

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