Manager, Brand

Responsibilities :

• Formulate and implement marketing activities in line with the Company's overall company direction and Principal's marketing parameters to support business growth.
• Work closely with branches and key accounts on implementation of A&P activities and feedback to Principal on the key learnings.
• Do the necessary improvement for the plans for future activities to maximize the sales growth.
• Track, coordinate and ensure claims documentation to Principal on all A&P expenses and other agreed expenditures.
• Keep a proper record of all A&P expenses to measure against the approved budgets.
• Ensure timely submission of all A&P expenditures to Principal.
• Conduct monthly business review with Principal on performance, market activities and key target issues.
• With guidance from immediate superior, communicate to Principal on all marketing matters pertaining negotiation, product launches and promotion program etc.
• Liaison person between branches and Principal on all operational matters.
• Obtain regular feedback from branches on all operational matters such as progress update on execution, pricing monitory, inventory, competitor's activities etc to ensure seamless activity.
• Prepare alternative plans to act if necessary.
• Manage the designated product portfolio in terms of sales and operation marketing activities.
• Conduct regular market visits with branches to understand what is happening in the trade and study competitors' activities.
• Perform other related task as assigned.

Requirements :