SALES EXECUTIVE (KUALA LUMPUR) - (FOOD SERVICE / B2C / B2B)

Imagine what you could do here at Lee’s Frozen Food, where fresh ideas rise into extraordinary products that champion food equality for every Malaysian. Lee’s was born in 1962 when a couple welcomed their communities to their Kuala Lumpur shop, and has since grown to welcome over millions of customers in multiple countries in South East Asia. Every day, our leaders (don’t just manage daily operations) – they create a kind of wonder that transform how communities access affordable good food at great price. Join Lee’s, and help us leave the world tastier and more equitable than we found it.

The Difference You Will Make as a Sales Executive

As a Sales Executive, you’ll fuel Lee’s mission of food equality by driving sales growth and expanding our reach. By building strong client relationships and promoting our portfolio of frozen products, you’ll ensure more outlets and customers enjoy affordable, high-quality food—directly transforming communities across Southeast Asia.

Mission Food Equality Requirements

Customer-First Mindset : Think and act as a customer, working backward to deliver exceptional experiences.

Adaptability : Thrive in a fast-paced, ever-changing environment with minimal supervision.

Multitasking & Innovation : Combine strategic thinking with a hands-on, outside-the-box approach.

Execution & Learning : Act quickly, learn fast, and stay committed to driving results.

Key Responsibilities

Drive business by identifying and selling to prospects while maintaining strong client relationships.

Promote and sell Lee’s portfolio of frozen products to existing and new outlets / customers.

Actively seek opportunities and follow up on sales leads via cold calling, walk-ins, and social media.

Set up meetings with potential clients, listen to their needs, and align solutions accordingly.

Maintain the highest standards of execution, ensuring brand presence and product availability.

Prepare and deliver compelling presentations on products and services.

Create frequent reviews and reports with sales and financial data.

Negotiate and close deals; handle complaints or objections professionally.

Collaborate with team members to achieve collective targets.

Gather customer feedback and share insights with internal teams.

Travel out-of-station as and when required by management.

Job Requirements

At least 1–3 years of field sales experience, preferably in an FMCG environment.

Minimum SPM / Diploma in any field.

Fluent in written and spoken English; additional language proficiency is an advantage.

Highly passionate about sales; proven track record is a strong plus.

Ability to forecast sales trends and develop effective sales plans to meet strategies.

Strong communication, negotiation, influencing, and interpersonal skills.

Driven, outgoing, and a proactive self-starter.

Ability to work independently while being a collaborative team player.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions :

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years of B2B sales experience do you have?
• Which of the following types of qualifications do you have?
• Do you have experience in a sales role?
• How many years' experience do you have as a sales executive?
• Do you have experience in a cold calls sales environment?
• Do you have lead generation experience?

Retail & Consumer Products 101-1,000 employees

Millions of people depend on us every day for their affordable food.

Lee's is a global leader in selling, marketing, and distributing food and non-food products to restaurants, healthcare, educational facilities, hospitality businesses, and more. With a vast network, Lee's operates across Southeast Asia and internationally, providing its customers with a wide range of products and services. The company focuses on delivering quality products, innovative solutions, and excellent customer service to support the success of its clients in the food service industry.

Join us in our mission of food equality, where we strive to ensure every person has access to quality products at affordable prices.

#J-18808-Ljbffr