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Head of Visual Merchandising (Victoria's Secret)

Head of Visual Merchandising (Victoria's Secret)

ValiramKuala Lumpur, Kuala Lumpur, Malaysia
2 days ago
Job description

Head of Visual Merchandising (Victoria's Secret)

Valiram Federal Territory of Kuala Lumpur, Malaysia

Company Overview

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines. Operating more than 500 stores, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts. Learn more about us at

Beauty Brands

  • Victoria’s Secret
  • Bath & Body Works
  • Rituals
  • Molton Brown

Fashion Brands

  • Michael Kors
  • Steve Madden
  • Tory Burch
  • Chloe
  • MLB Korea
  • Giuseppe Zanotti
  • Charles & Keith
  • Pedro

    • Accessories Brands

  • Swarovski
  • Mont Blanc

    • Travel Retail Brands

  • Hermes
  • Bvlgari
  • The Flying Emporium
  • Coach
  • Polo Ralph Lauren
  • Lacoste
  • Beaute Love
  • Ion Gizmos
  • Candy Party
  • Wear + When
  • Tumi

    • Position Summary

  • Uphold VM standards of all brands / stores in accordance with brand guidelines (flex and adapt to local business needs).
  • Control expenditures and be prudent in VM spending (always look out for new suppliers to bring cost down without compromising on quality and speed).
  • Report quarterly expenses for all brands in the region.
  • Lead, train and develop VM talents.
  • Articulate company’s strategy / vision – as HOD, set department goals for the team to achieve best in class results and lead the thinking with collaborations from all support functions.

    • Key Areas of Responsibilities

    VM Planning and Development

  • Elevate visual presentation in all stores while driving consistency in both VSFA & VSBA.
  • Obtain and translate local insights into commercialized VM plans.
  • Plan and drive special VM Projects to grow targeted categories (ie : Fine Fragrances, Sleep and T-shirt Bras).
  • Collaborate closely with designer (marketing team based in Regional office), country VM Managers and Field Leaders for seasonal window, marketing signages order, mapping planning, event and pop up store etc.
  • Review each seasonal brand guide and liaise with allocator to ascertain new stocks availability (and review existing stocks level) for each Beauty / Acc / Panties launches, propose ideas when necessary if there is any inventory challenge prior launch date.
  • Ensure country VM Managers have seasonal VM elements delivered to store on time for new launch.

    • VM Management and Implementation

  • Ensure Visual merchandising needs are fully executed in a timely basis.
  • Key responsibility of maintaining VM standards for all stores at all times with the support from country VM Managers and Field Leaders.
  • Plan and guide country VM Managers by sharing regular floor set planning tools / brand guide / VM updates for mapping exercise.
  • Review mapping received from country VM Managers and align with VS Brand Team.
  • Conduct Regional VM calls / Virtual Store Walk calls to understand upcoming floorsets and meet the brand’s directive for consistency across all stores while ensuring local business insights are accounted for.
  • Review new launch photo shared regionally through individual WhatsApp group with the support from country VM Managers and Field Leaders.
  • Conduct weekly store visit with VM Managers to coach and develop them via consistent feedback and followups.
  • Lead and review money mapping activities with country VM Managers to ensure every store is maximizing category sales opportunities.

    • VM Budget Control and Accountability

  • Control / plan / provide direction for regional seasonal / promotional marketing collateral order (printing) & VM element budgets within forecasted annual budget.
  • Managing and tracking of regional annual / seasonal window / marketing signages spending.
  • Consistent quarterly visits to warehouse for VM elements to align with distribution team for VM element storage, recycling or disposal.

    • Reports

  • Ensure VM photos are compiled and shared for each floorset on the day of launch.
  • Provide information for any other reports as and when required.

    • Key Requirements

  • A degree in Visual Communications, Design, Retail Management, or a related field.
  • Minimum of 8 years of progressive experience in Visual Merchandising, with a substantial history of working within the Fashion, Beauty, and Fragrance retail sectors.
  • Exceptional stakeholder and interpersonal skills necessary to lead a team, influence cross-functional partners, and collaborate with senior leadership.
  • Strategic self-reliance with a proven ability to manage complex projects autonomously and drive team performance.
  • Excellent verbal and written communication skills with the ability to articulate complex visual concepts clearly and compellingly.
  • A professional and engaging presence capable of representing the brand effectively.
  • High proficiency in relevant computer skills and design software (e.g., Adobe Creative Suite, AutoCAD, planning software).
  • Fluency in written and spoken English is required. Proficiency in additional languages is highly beneficial.
  • Only shortlisted candidates will be contacted.

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