SEO Copywriter

Responsibilities :

• Develop and implement creative and strategic copy for various digital platforms.
• Collaborate with the marketing team to conceptualize and execute content strategies.
• Write clear, concise, and engaging copy that adheres to brand guidelines and best practices.
• Conduct thorough research to understand industry trends, customer preferences, and competitive landscapes.
• Edit and proofread content to ensure accuracy, grammar, and adherence to branded voice.
• Optimize content for search engine optimization (SEO) to improve organic visibility.
• Monitor and analyze content performance metrics to drive data-backed improvements.
• Stay up-to-date with emerging digital trends and content marketing strategies.
• Utilize Yoast SEO (or similar tools) for optimization purposes.

Requirements :

• Excellent written and verbal communication skills in English and Mandarin.
• Proven experience as an SEO Copywriter or similar role, with a portfolio showcasing your work.
• Strong understanding of SEO principles and best practices.
• Demonstrated ability to write clear, concise, and engaging copy.
• Proficiency in conducting research and understanding target audiences.
• Familiarity with content management systems (CMS) and social media platforms.
• Knowledge of Yoast SEO (or similar tools) is an added advantage.
• Detail-oriented with strong editing and proofreading skills.

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