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Product Channel Marketing Executive

Product Channel Marketing Executive

Tru Automotive (M) Sdn. Bhd.Bukit Jelutong Estate, Selangor, Malaysia
15 hours ago
Job description

Key Responsibilities :

Product Management (50%)

Define product positioning and manage the product life cycle, including range extensions, deletions, and supersessions. Implement product policy for the ASEAN region.

  • Regularly review product range, including gap analysis against vehicle parc and competitor comparisons.
  • Assist in evaluating supplier technical compliance performance and drive continuous improvement.
  • Coordinate with suppliers on product specifications, including packaging, labeling, inserts, and product appearance.
  • Coordinate with technical department for the new product training for internal and external before the new product training handover to technical department .

Sourcing (30%)

  • Define sourcing strategy for each product category and implement it effectively.
  • Conduct sourcing studies to maintain best-in-class sourcing and achieve world-class cost prices.
  • Identify and acquire new suppliers.
  • Make informed sourcing decisions.
  • Establish supplier contracts and manage them on an ongoing basis.
  • Plan stock requirements for new products before handover to the supply chain department.

    • Marketing (10%)

  • Develop marketing plans targeting key groups for each product within the portfolio, aligned with company strategies and budgets.
  • Develop and implement brand and communication strategies.
  • Conduct market research and analyze competitor activities, products, and services.
  • Manage budgets to ensure all marketing activities are delivered within agreed limits.

    • Financials : (10%)

  • Monitor key financial figures monthly and coordinate cross-department actions where recovery is needed or opportunities arise.
  • Take responsibility for product line sales and gross margin in Malaysia, in line with the operating plan.

    • Key Performance Measures

  • Responsibility for product line sales, Gross Margin in Malaysia against Operating plan
  • To develop promotional campaigns, customer incentive program
  • Support operations team to update the costing and maintain the database in system
  • To manage and meet monthly reporting dateline as required by management

    • Qualification and Experience

  • Bachelor's Degree in Automotive Engineering, Mechanical Engineering, or a related field.
  • Minimum 5 - 6 years of experience, preferably in the automotive industry.
  • Proven experience working as a distributor and managing wholesaler networks.
  • Analytical skills with attention to detail and problem-solving skills.
  • Strong understanding of the product management processes.
  • Computer literacy, including proficiency in Microsoft Word, PowerPoint, Excel, email, and internet applications.
  • Excellent verbal and written communication in English. Proficiency in the Mandarin language, both written and verbal, will be an added advantage.

    • "We are looking for Mandarin-speaking candidates who will be serving Mandarin-speaking customers."

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    Marketing Executive • Bukit Jelutong Estate, Selangor, Malaysia