Head of Marketing

Reporting directly to the Managing Director, this is an exciting and pivotal role as the Head of Travel Marketing at Highlight Travel & Tours Sdn Bhd. As a full-time position based in Klang, Selangor, you will be responsible for leading the development and execution of impactful online and offline marketing strategies to drive growth and increase brand awareness for the company's diverse range of travel offerings.

What you'll be doing

Develop and implement comprehensive online and offline marketing plans to promote the company's travel packages, tours, and related services including online campaigns, digital content, and participation in trade shows and fairs.

Oversee digital marketing agencies in the creation of engaging digital content, including website updates, social media posts, email campaigns, and other marketing collateral

Collaborate with the sales team to align marketing efforts and support lead generation and conversion activities

Analyse market trends, consumer behaviour, and competitor activities to identify opportunities for growth and innovation

Manage and optimise the company's online presence, including website performance, search engine optimisation, and paid advertising campaigns

Measure and report on the performance of marketing initiatives, using data-driven insights to continually refine and improve strategies

Stay up-to-date with the latest trends, technologies, and best practices in the travel and tourism industry

Provide strategic counsel and recommendations to the management team on effective marketing strategies

What we're looking for

Minimum 5 years of experience in a senior marketing role within the travel or hospitality industry

Proven track record in developing and executing successful, multi-channel marketing campaigns

Excellent analytical and problem-solving skills, with the ability to use data to drive decision-making

Strong project management and organisational skills, with the ability to juggle multiple priorities

Proficient in digital marketing strategies, including search engine optimisation, social media, and content creation

Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams

Passion for the travel and tourism industry, with a deep understanding of consumer trends and preferences

What we offer

Competitive salary and performance-based bonuses

Comprehensive medical and life insurance coverage

Generous annual leave and flexible work arrangements

Opportunities for professional development and career advancement

Collaborative and supportive work environment

Discounts on the company's travel packages and services

About us

Highlight Travel & Tours Sdn Bhd is a leading provider of travel and tourism services in Malaysia. With over 20 years of industry experience, we offer a wide range of travel packages, tours, and related services to both local and international customers. Our mission is to create unforgettable travel experiences and inspire our customers to explore the world. We are committed to innovation, sustainability, and delivering exceptional customer service.

If you're ready to join a dynamic and forward-thinking team, apply now and take the next step in your career!

Unlock job insights

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Your application will include the following questions :

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Marketing Role?
• Do you have experience with Search Engine Optimisation (SEO)?
• How many years of digital marketing experience do you have?
• Which of the following languages are you fluent in?
• Are you willing to undergo a pre-employment background check?

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