Assistant Manager (Marketing & Business Development)

Job Summary

The Assistant Manager supports hospital revenue growth by planning marketing activities, developing business partnerships, and monitoring revenue performance.

Job Responsible

• Plan and execute marketing activities (digital and offline) to promote hospital services.
• Conduct market research to understand patient needs and competitor activities.
• Build and maintain business relationships with corporate clients, insurance companies, MCOs, TPAs, and partner clinics.
• Work with internal departments (medical, nursing, finance, billing) to support pricing, promotions, and service packages.
• Monitor revenue trends and assist in preparing reports, proposals, and presentations.
• Manage marketing budget and ensure cost-effective spending.

Requirements

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