Performance Marketing Specialist

Role Type : Full-time

Work Hours : Hybrid

Location : Kuala Lumpur

Description

You\'ll develop and execute data-driven digital campaigns across major advertising platforms. You\'ll be responsible for optimizing media buys, analyzing performance metrics, and providing strategic recommendations to maximize results. If you have a passion for digital marketing, a keen eye for data, and a results-driven mindset, this role offers the perfect opportunity to make an impact in a dynamic and fast-paced environment.

Responsibilities

• Assist in the development and execution of online performance marketing strategies to drive user awareness, acquisition, engagement, and / or conversion.
• Execute, manage and optimise media buys in major digital advertising platforms (Google, Facebook, LinkedIn, DV360).
• Analyse campaign performance and generate detailed reports to make relevant optimisations and recommendations to deliver the best possible result.
• Closely monitor campaign’s performance to ensure objectives & KPI are met.
• Work closely with strategizing team for upcoming and execute digital campaigns.
• Provide media buying and audience targeting recommendations for clients ranging from B2C, B2B and IT Solution provider.
• Interest in latest digital marketing, industry trends, best practices and demands.

Requirements

Note : This refined description removes extraneous postings and formatting while preserving the original role information.

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