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Senior Digital Marketing Executive

Senior Digital Marketing Executive

InterContinental Hotels GroupKampung Cendana, Kuala Lumpur, Malaysia
22 hours ago
Job description

Overview

  • Participate in marketing and revenue meetings.
  • Proactive in looking for current digital / social trends and industry developments to grow the business and identify partnerships for the business to explore.
  • Live the company winning ways in the Digital Marketing business activities.
  • Work collaboratively with our people to achieve mutual goals of the hotel.
  • Build and manage relationship with third party digital vendors and partners.
  • Develop and maintaingreat workingrelationships with key clients andoutside contactstoincrease revenue.
  • Making sure all assigned tasks / project deadlines are met.
  • Develop effective content strategy to drive online business and improve conversion rates through a better online experience.
  • Drive brand web revenue by increasing page views and time spent on the page.
  • Review channel performance and highlight risks and opportunities.
  • Merchandise IHG global / regional campaigns.

Guest Experience

  • Support subscribing hotels to ensure all content and images are up to date on Hotel Content Manager (HCM), consistent across all local channels and partner websites.
  • Support subscribing hotels to adopt new IHG tools and systems that benefit the guests from an operational or marketing perspective.
  • Support subscribing hotels with best practices in monitoring and managing content marketing through digital channels.

    • Responsible Business

  • Support subscribing hotels on the advocacy of data stewardship.
  • Support subscribing hotels to manage and grow their databases in line with IHG privacy guidelines.
  • Ad-hoc duties – unexpected moments when we have to pull together to get a task done

    • Accountability

  • This is a digital marketing job in a large, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and / or convention facilities, and a large number of VIP and special service guests

    • What We Need From You

  • Bachelor’s degree / higher education qualification / equivalent inmarketing or related field.
  • Minimum 4 or more years of experience in a hospitality marketing, in-house digital departments or marketing / advertising agencies.
  • Must be detail and deadline-oriented, communicative, able to multi-task on projects requiring differing skills sets, while maintaining high standards of work on a tight schedule in a fast-paced environment.

    • Strong knowledge of local online consumer behaviours, e-commerce and digital trends.

  • Strong knowledge of local businesses and business trends required
  • Digitally savvy with Content Management Systems, e-commerce operations & SEO .

    • #J-18808-Ljbffr

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    Digital Marketing Executive • Kampung Cendana, Kuala Lumpur, Malaysia