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Marketing Manager - Mobility, MY

Marketing, Communications & Public PolicySelangorMalaysia, Selangor, Malaysia

19 hours ago

Job description

The team is responsible for the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabPay, GrabFood, GrabMart, and newer additions like Grab Dine Out.

If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to Know the Role

The successful candidate will play a key role in driving growth for Grab's mobility business through new product launches and service expansion, increasing ride bookings, and acquiring new users across the country. You will lead the planning, strategizing, and execution of marketing initiatives across key mobility segments, including passenger acquisition and driver-partner engagement.

You'll be involved across the entire spectrum of Grab Malaysia's Mobility marketing activities—consumer brand positioning, demand stimulation, corporate social reputation, and empowering our driver partners' success—so your approach to marketing challenges needs to balance both logic and creativity, rigour and imagination.

You will report to Head of Marketing, MY and will be based onsite at Grab Petaling Jaya office.

The Critical Tasks You Will Perform

Lead Marketing Strategy (50%)

You will drive business growth across all target segments through acquisition and retention plans that hit business objectives and build brand loyalty.

Marketing Communications and Go-to-Market Campaign Lead (30%)

You are responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.

You will manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.

You will manage key stakeholders within Marketing (i.e. PR, Digital Performance, Market Research, Agencies.) as well as Business and Operations teams (i.e Product, Legal, Finance, BD) to ensure best-in-class consumer experience with your campaigns.

Curate Marketing Insights (20%)

You will work with our marketing analytics and consumer research teams to analyse insights into how consumers and driver-partners are using our platform and translate these into innovative campaigns.

You will lead brainstorming sessions and discussions with various stakeholders (including creative, media, and social media agencies) to develop impactful outputs that drive engagement and motivate action among consumers and driver-partners.

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Marketing Manager • SelangorMalaysia, Selangor, Malaysia